Mr. Speaker, I appreciate the question from my colleague from Ottawa.
This bill is just one measure. The member talked about vacancies or a lack of vacancies at the moment in the public service, and that is a legitimate point. This is a long-term program. This is not catering to the situation today; it is catering to 20, 30, 40, and 50 years to forever, whatever forever is.
With respect to amendments, speaking for myself personally, I am prepared to hear any amendment that makes sense that will improve the program and will improve accessibility and so on. I am not as familiar with monster.com as my friend from Guelph, so I would have to Google it to see what it really says. I am personally prepared to listen to anything that would make the bill better and that would make services to veterans better. One of the reasons I came here in the first place was to do that.
However, specifically to the point about advertising, last year we spent $1.1 billion on health care and re-establishment services. A lot of these programs are demand driven. If we want to drive up the amount of money we spend on that, get 10,000 veterans through the door to access whatever the program is, and they will get it. It is demand driven. We want those 10,000 veterans, or whatever the number is, to come through the door and say, “I want that service, because I just saw it on television, because I am a hockey fan, because I watch the Stanley Cup playoffs”. Veterans love hockey just like most of the rest of Canadians. That is a very good way to get the word out so we can get those veterans through the door to access those programs so we can drive up the amount of money so that it dwarfs the $4 million spent on that, because we are getting so many more services out to veterans. It is easy to pick on a number to make a point without looking at the whole picture.