With regard to government advertising since September 1, 2012: (a) how much has been spent on billboards, advertising and other information campaigns, broken down by (i) date released, (ii) cost, (iii) topic, (iv) whether any analysis of the effectiveness of the advertising campaign was carried out and, if so, the details of that analysis, (v) medium, including publication or media outlet and type of media used, (vi) purpose, (vii) duration of campaign (including those that are ongoing), (viii) targeted audience, (ix) estimated audience; and (b) what are the details of all records of related correspondence regarding the aforementioned billboards, advertising and other information campaigns broken down by (i) relevant file numbers, (ii) correspondence or file type, (iii) subject, (iv) date, (v) purpose, (vi) origin, (vii) intended destination, (viii) other officials copied or involved?
In the House of Commons on January 26th, 2015. See this statement in context.