Mr. Speaker, I could not agree more with my colleague. That is why I spoke about legitimate expenditures, with respect to how advertising can be accomplished in this country if it is run through a third party review process. This is about ensuring that there is a third party review process. In the case that I am proposing, it would be an advertising commissioner inside the Auditor General's office to make sure that these legitimate expenditures go forward.
There is a need to advertise for tourism. There is a need to advertise for investment. There is a need to advertise for procurement, jobs and recruitment. There is a need to advertise when we have public health crises. These are profoundly important responsibilities for any order of government, and certainly a federal one.
My colleague is right. We are not recruiting the way that we should be for tourism in the United States marketplace today. We are not recruiting for investment purposes the way that we should be in the United States and foreign markets into Canada.
There is a whole series of legitimate exceptions that would be able to go through a robust and neutral filter. What would not happen, if we had a proper third party review process, is common look and feel advertisements coming out with Conservative blue all over TV ads, aligned with Conservative blue ads of a political nature. There would be no red ads either, nor orange ads or political colour ads. That way, we could drive up confidence and trust in our system so that Canadians feel better about what the government is doing with their resources.