Mr. Speaker, I am pleased to rise today to speak Bill S-4, the digital privacy act, which would significantly strengthen Canada's private sector privacy law.
In today's increasingly digital world, Canadians need to have confidence that their online transactions are secure and their privacy is protected. Unfortunately, data breaches, computer hacks, malware and other online threats are simply a reality of today's modern digital landscape. If Canadians do not trust that their private information is safe when it is in the hands of business, then they will not provide it. Without the free flow of information, our digital economy will stall. This is why strong, effective privacy laws that protect personal information are essential to building consumer trust and confidence. Canadian businesses need clear and balanced rules to follow so that their handling of personal information meets the expectations of Canadians.
The digital privacy act would provide important improvements to Canada's private sector privacy legislation, the Personal Information Protection and Electronic Documents Act, PIPEDA. Canadians want control over their personal information and our privacy laws give them exactly that. PIPEDA requires businesses to obtain a person's consent before collecting his or her personal information and ensures that this information is used only for the stated purposes. PIPEDA also gives Canadians control over which type of information is collected about them, how it is used and with whom it is shared. PIPEDA holds businesses accountable for the private information they hold, requiring them to keep it safe and out of the hands of hackers or thieves.
Further, the law gives Canadians the right to access their information at any time to make sure that it is accurate while also giving the Privacy Commissioner strong tools to enforce compliance. Privacy is a major concern for Canadians and they want to know that their personal information is secure. Businesses that can offer that security have a clear competitive advantage.
If I have a choice between a company that does not make protecting my personal information a priority versus one that tells me exactly what information it is collecting and how it is protecting it, I am going to choose the business that offers me the most protection. Businesses that are clear about what they are doing with personal information and have appropriate safeguards in place to protect that information will have an advantage in the marketplace.
Thankfully, limiting the collection, use and disclosure of personal information, having appropriate safeguards and being open about privacy practices are all part of the founding principles of PIPEDA. PIPEDA applies to all private sector organizations operating in Canada. It came into force on January 1, 2001, and its framework has stood the test of time. It is based on a set of 10 internationally recognized principles called the fair information principles. These principles give individuals control over their personal information and the way it is managed in the private sector. They establish strong privacy rights for Canadians and real obligations for companies.
By requiring businesses to protect personal information, PIPEDA is not only protecting the privacy rights of Canadians but is helping contribute to a vibrant Canadian economy. These founding fair information principles for PIPEDA mean that the act is flexible and scalable and allows data to move seamlessly across borders, all of which are good for Canadian businesses. PIPEDA is a flexible piece of legislation. It is technology neutral, which means that it evolves and will apply to new technologies in businesses as they emerge. It applies to all categories of businesses, not just one sector. It also lets companies find innovative new ways of protecting privacy because it is not overly prescriptive.
As I said, PIPEDA is also scalable. It applies to organizations of all sizes in Canada. Whether a small business or a large multinational corporation is doing business in Canada, it is governed by PIPEDA. Having a foundation based on these internationally recognized principles, being flexible and scalable, all contribute to PIPEDA reducing unnecessary red tape for businesses while also maintaining and protecting the privacy rights of Canadians. This puts Canada at a strategic advantage globally.
PIPEDA's balance between these two approaches allows Canadian businesses to be competitive in different markets around the world. By not being overly burdensome, PIPEDA allows Canadian businesses to adapt to new technologies as they emerge, thus allowing them the opportunity to compete with international markets and increase their revenues. At the same time, because PIPEDA is not overly lenient, Canadians can feel secure that their personal information will be protected in their dealings with businesses in Canada. It is clear that privacy is important for businesses and our economy.
Clearly, PIPEDA supports business activities, while protecting the personal information of consumers. Bill S-4 takes Canada's privacy protection a step further and clarifies rules for businesses.
Our government recognizes that companies need to have access to and use personal information to conduct business activities. That is why Bill S-4 provides a clear set of guidelines for businesses when it comes to the collection, use and disclosure of the personal information of Canadians in the course of commercial activities. These activities can include undertaking a merger or acquisition, processing an insurance claim or simply share an employee's email address and fax number with another company.
Bill S-4 would maintain PIPEDA's balanced approach and would provide important clarifications for businesses to conduct themselves with confidence, while at the same time offering consumers the assurances they need that their information is being protected.
The digital privacy act would also provide for oversight and accountability to ensure that when safeguards failed, individuals would told about it and could take the appropriate measures to protect themselves.
The balanced approach found in PIPEDA and continued in Bill S-4 is an important element in establishing a growing trust and confidence in today's digital economy. Once again, it is that consumer trust and confidence that will help businesses and the economy to flourish. It is that trust and confidence that will help us to continue to build a digital Canada.
Thanks to PIPEDA and the improvements proposed in Bill S-4, Canadians can be confident that their privacy is being protected when they provide their personal information to businesses.
The digital privacy act proposes common sense changes that will reduce red tape for businesses, while also maintaining and protecting the privacy of Canadians. A clear set of rules for privacy protection allows businesses to focus on providing exceptional service to their clients, while simultaneously offering them an advantage in today's increasingly competitive worldwide marketplace.
I want to take this opportunity to urge all hon. members to join me in supporting the bill.