Gerry Byrne on Questions on the Order Paper

With regard to Marine Atlantic Incorporated: (a) what were the marketing, advertising and promotional expenditures of the company respectively for each fiscal year from 2008-2009 to 2014-2015, broken down by the cost of (i) in-house work effort for creation or planning, (ii) the use of outside consultants or other professional media, marketing and advertising agencies or services for the purposes of planning and creation, (iii) media buying by either an agency on behalf of Marine Atlantic Incorporated or directly by Marine Atlantic Incorporated; (b) based on the information provided in (a)(iii), what were the media buying expenditures, broken down by (i) radio, (ii) television, (iii) newspaper, (iv) magazine, (v) internet and social media, (vi) other forms print or electronic media; (c) based on the information provided in (b), what were the expenditures in each form of media, broken down by the trade or popular name of (i) the broadcast company, (ii) newspaper, (iii) magazine, (iv) internet site in which the advertisement appeared; and (d) did Marine Atlantic ever report to Parliament that promotional rates or marketing efforts were not appropriate for services such as the ones provided by Marine Atlantic Incorporated and, if so, has the view of the company changed, and, if so, why?