Mr. Speaker, in 1994, the government put in place a specialized labelling exemption that allows wine bottled in Canada but made from non-Canadian grapes to be labelled as “cellared in Canada”. This was to be an interim measure while our Canadian industry took root, but 22 years later, our industry is thriving and making international award winning wine. The “cellared in Canada” designation devalues the Canadian wine brand and is misleading for consumers.
Will the government commit to reviewing this decades-old interim measure and ensure truth in labelling for Canadian wines?