Mr. Speaker, with regard to part a), in 2015, (i) 4 nominations, (ii) 12 nominations, (iii) 25 nominations.
In 2016, there were no nominations received as no call for nominations was made.
With regard to part b), in 2015, (i) 3 nominations, (ii) 11 nominations, (iii) 23 nominations. Three nominations received in 2015 were incomplete and were therefore not valid.
In 2016, there were no nominations received as no call for nominations was made.
With regard to part c), the format of the Paul Yuzyk Award for Multiculturalism is being re-evaluated following the return of the multiculturalism program to the Department of Canadian Heritage.
With regard to part d), communication and notification products used in relation to the 2015 Paul Yuzyk Award included a news release on January 19, 2015,
“Nominations now being accepted for the 2015 Paul Yuzyk Award for Multiculturalism”, see http://news.gc.ca/web/article-en.do?nid=922589.
On social media, on Twitter, 44 award-related messages were posted in English and French. These were retweeted 95 times and favourited 85 times. Other Twitter users posted 40 external messages related to the Award, which were in turn retweeted 20 times and favourited six times.
On Facebook, starting in March 2015, approximately eight award posts were made before the nomination deadline. Facebook had not previously been used to promote the award because of departmental restrictions.
In email marketing, messages were sent to approximately 1,800 contacts. These encouraged nominations and provided information about the new categories.
Messages were sent on four occasions: targeted launch messages for each of the three categories, a reminder to all contacts in early March, a deadline extension notice in late March, and a targeted message to previous sponsors encouraging repeat nominations, also in late March.
Details of the award were listed on Citizenship and Immigration Canada’s website, which had responsibility for the multiculturalism program at the time.