Mr. Speaker, this bill sends a clear message to young people that e-cigarettes and other vaping products are not a better way to consume nicotine. They are tools to stop smoking. This needs to be clear to young people. They must not think that smoking an e-cigarette or a vaping product is better than smoking a cigarette. Our message must be clear: smoking an e-cigarette must be considered just as harmful as smoking a cigarette.
The other aspect is plain packaging. Studies have shown that attractive packaging is more enticing to young people. They are attracted to the products because the packaging is pretty or it highlights the different flavours.
There are a number of elements of this bill that will directly lower use among young people, or at least we hope so. Young people start to use these products when they are young, during adolescence, and that is when we need to act.