Mr. Speaker, the parliamentary secretary is absolutely right. Public awareness and education directed at young people is very effective. I am not sure if any members in the House are old enough to remember the ads that used to be run. They showed pictures of red healthy lungs and really dark black smoker's lungs. Those ads were presented to us in health class, and it was very effective education for me as a young person about what would happen to my lungs if I smoked.
We need to embark on that same kind of public education. A consistent effort needs to be put into educating the public. We might have put in a lot of effort into at the beginning, but we have moved away from it now.
It is time to bring that forward, and this is an excellent opportunity to do so. The government just awarded a contract to create public awareness and education for the marijuana rollout. It needs to happen before marijuana gets legalized, so we can ensure people have the new mindset that smoking is harmful and that they understand the harm before we go ahead.
This is absolutely a key way to keep young people now and in the future from wanting to smoke at all.