Madam Speaker, I appreciate the study the hon. member has brought up. This one study flies in the face of peer reviewed studies of 51 different research papers done worldwide by the Cochrane organization, which is an objective research organization. As well, other countries that have instituted this have shown clear evidence through their departments of public health that there has been a decrease in smoking rates, particularly Australia, which has attributed its smoking rates to have decreased by 12% due to these measures.
I should add that with the difference of opinion, the vast majority of so-called studies that show there is no effect on plain packaging are studies that are sponsored by the tobacco industry and its lobby groups.