Madam Speaker, there are a number of different studies, a systemic review of world scientific literature supported also in addition to what I mentioned about the Australia department of public health and the World Health Organization showing clearly that plain packaging measures do decrease the initiation of smoking by young people.
Of the studies that show there is no difference, in addition to many of these studies being done by tobacco companies and their lobbyists, one of the studies quoted most often is by KPMG. Its study says that this would benefit the beneficiaries, being the tobacco companies that paid them. In its own conclusions, KPMG said that the methodologies changed during the study and that it could not make any concrete conclusions from the rates quoted from year to year in its study.