Madam Speaker, I thank my colleague for his question. I think the tobacco companies will continue to react to what we want to do to curb their sales. I would answer that, yes, the packs are hidden; at least, they are when you buy them. After working with young people for nearly 20 years, I can say that once they purchase a pack, they have it on them. I do believe that plain packaging and packaging with prevention messages does send them a message. Then, on a daily basis or every time they have a pack in their hands, they see the message that the product it is harmful to their health. Plain packaging sends the message that what they have in their hands is not appealing and not good for them. I think plain packaging is crucial, which is why Bill S-5 talks about it. I think every tool we can use to help people quit smoking is crucial. We need to use all of these tools combined if we want to tackle smoking.
In the House of Commons on April 27th, 2018. See this statement in context.