Mr. Chair, IRCC's social media audience of over two million people is helping us expand the reach of our message. Facebook posts have driven most of the engagement with our content. Content has been viewed 2.1 million times, and it has been shared 3,000 times. It has driven 16,000 visits to our website.
Targeted messaging and advertising for the messaging by IRCC on irregular migration have been seen over 1.6 million times by those in the United States who are actively searching for asylum information, with 28% of IRCC website visits from the advertising campaign effectively resulting in users accessing additional information in the form of videos, infographics, audio messages, and additional web content. The 12 videos that IRCC produced in English, French, Creole, and Spanish have been viewed over 200,000 times.