Mr. Speaker, in fact, the member actually highlights the very issue here. We are using carrots. We are taking a multi-faceted approach, and one of those facets must be a price on carbon. Most Canadians understand the tragedy of the commons. They have seen The Lorax movie. They understand that if there is a common resource without a price or cost, it will be exploited to no end by the population without fear of the consequences.
However, when we put a price on pollution, the very thing we are trying to reduce, the law of demand dictates that as the price of that entity goes up, the demand for it will go down. In people's daily lives, in their shopping choices, in their decisions on where and how to drive, in the types of technology they use, in the amount of insulation they use in their homes, whether they use a heat pump or an oil furnace, and whether they encourage their government to adopt clean energy initiatives or coal-fired power plants, adopting the price will drive societal change toward a reduction in carbon. It cannot happen without a price. That is the tragedy of the commons. I am sure the hon. member knows that. He also knows that there are many carrots, because we have put billions of dollars into innovation.