Mr. Speaker, this month Éduc'alcool is celebrating its 30th anniversary.
Thirty years ago, five people of vision had the grand idea of creating an alcohol “user's manual” for Quebeckers who choose to drink. What a success story this has been. It is hard to find a Quebecker these days who has not heard the slogan “Moderation is always in good taste”. The Société des alcools du Québec, or SAQ, purchased that slogan for the symbolic sum of $1. In my opinion, that is one of the best deals Quebec ever made.
Éduc'alcool has made a notable contribution to the progress Quebeckers have made when it comes to drinking. Awareness and prevention campaigns have had a real impact. Now Éduc'alcool is much more than an awareness raising organization. It is a partner known and respected by Quebec authorities.
The work continues. We know that excessive drinking still results in too many unfortunate incidents. That is why I invite my colleagues, Quebeckers and Canadians to participate in Éduc'alcool's contest in October, which encourages people to count their drinks and stick to the limits.