Mr. Speaker, I am very happy to be here today to talk about Bill C-10, and more importantly, talk about the reality that we need to continue to protect Canadian content in our broadcasting systems, in all of our media. The other part of this conversation is about fairness and acknowledging web giants in this country have been getting off very easy. As they have been getting off very easy with very little content taxes, our people who fight for local Canadian content have been left behind.
I represent the beautiful riding of North Island—Powell River. It is the third-largest riding in British Columbia and it is part of Vancouver Island and is also on the Mainland. I am incredibly proud to represent these voices.
Recently, there was a huge storm in our riding. It was a mix of wind, thunder, lightning and snow, of all things. Snow is very rare in our part of the world. During that time, there were huge power outages and people were not sure what was going on. It was our local newspapers and radio stations that let people know what was happening, and if it was not for them, folks would have been isolated and alone. I can promise the House that none of the big web giants were concerned about what was happening in our riding.
I want to give a special shout-out to the local Port McNeill IGA. When people went without power for a long period of time, it had a beautiful BBQ to feed people. It said that if people had any money to give to please give and it would donate it, but if people could not, to just go there and they could get fed. Those are the people I am so incredibly proud to represent and those are the stories we as Canadians need to hear.
There are local papers in my riding: the Campbell River Mirror, the Comox Valley Record, the Powell River Peak and the North Island Gazette. They are always making sure we know what is happening in our riding. I respect them immensely. They are very small, and they get out there and make sure we record what is happening and let other people within our communities and region know what is happening locally in our community. They remember all of those communities, the little ones like Sointula, Woss, Whaletown, Van Anda, Alert Bay and many more.
Something particularly unique and special about Canada is that we have a huge land base and a small population, and people are living all over the place living important lives. These papers connect us. They work hard to keep us informed on what is going on nationally, internationally, and most importantly, locally. They tell us what is happening.
I think about Remembrance Day this year. It was very different than the Remembrance Day we are used to. Usually people are out together across all the communities. This time, people were waiting for the newspapers to share their recordings on social media. They were waiting to see the pictures. These are important roles, and if they were not there watching, it would not be happening.
The reality is they are facing a huge challenge. They are having to fight every day for their survival. Their huge competition are significantly bigger corporations like Facebook and Google. They are fighting them and trying to survive. All of those local papers use Facebook, which is an important tool. However, more and more people are using things like Facebook and Google to advertise, which means they are not getting the same amount of money that really helped them build their businesses.
I want to say it again, Facebook is not dedicated to our region. It does not show up at all the local events and it does not make sure to keep the history of our community. If people want to know what happened in their community in the past, where do they go? They look at old newspapers. That is where we learn about what happened and get those pictures of our ancestors who did things in the communities. That is an important part of carrying on our history.
We know when COVID came the challenges for our local newspapers only increased. In the middle of a pandemic, our local culture and media folks were worried about keeping their jobs. According to the Yale report, Google and Facebook have received nearly 75% of online advertising revenue in Canada. That leaves our local TV and newspapers only gaining 8.5% of all Internet advertising.
The CBC did a compilation that showed that in 2018-19, Ottawa spent $52 million advertising on web giants. That was five times more than the local Canadian platforms. That is devastating, and it tells us something very important, that we are seeing a decrease of support for local content.
I said earlier that I represent a rural and remote riding, with lots of communities that really need these meaningful jobs. When we see that unfair competition, we see that they are not getting to keep those jobs. This is another thing that we have to start addressing in this country, that rural and remote communities are challenged. We need to have a better strategy so that those economies can grow and blossom. The more we centralize, the less those communities flourish. We have to take some leadership on that. I am waiting to see the government do that.
This bill really punts it down the line. I know the last member who spoke disagrees with that, but we are giving it to the CRTC and saying, “Figure something out.” It has happened in other places. For example, in France, the cultural minister actually stood up and said that if they were going to go there and create content, they would have to pay taxes so that there could be local content.
If all of these web giants are going to be making money, they are going to have to pay their fair share so that our Canadian folks do not lose their jobs and we do not lose the history of our precious country.
Here we are again, discussing, and I did this in the last Parliament, the Liberal promise to make sure that web giants pay their fair share. However, again, this legislation has nothing around fair tax rules. That is what we need. Most people would remember when the Liberals made a big announcement that we were going to get money from Netflix, it would be great, it would be taxed a bit more. What did we all see across the country? Canadian rates for Netflix were raised to cover that cost.
We are talking about actually taking these guys on and making sure that they pay their fair share so that Canadians can remember their own content. We need to protect Canada's unique voice.
In my riding, I am so impressed with the Vancouver Island North Film Commission. Its leadership has been immense and has brought opportunities into our riding. It has really worked hard. I just want to say how much I respect the commission and how important that is. In fact, it locally connected with the North Island College not too long ago. It began training people.
What we are seeing is local people being trained in our local communities, and then working in the film industry in our region. This is so important.
In this country, we need to take leadership and say, “We have this immense country. We have rural and remote communities, and their economies are based largely on the resources. We do not want that to end, but we want to diversify so there is more stability.”
This is a place where resources could go from these big web giants, and make sure that these folks get the support they need to build important content that is Canadian, but also to maintain a diversity of employment, of good-paying jobs, in our regions.
When we talk about addressing these big web giants and their paying their fair share, we know that organizations like Amazon, Apple and Netflix can pay. While the reality in this country is that they are not paying, and are in fact undercutting our local content providers, we are not doing the right thing.
When we work on this bill, and I see some good things and I hear from the government that we should get into committee and make it work, I wish the government would be a little more ambitious. I wish the government would not wait for the opposition parties to tell them what to do.
When we get down to it, we have to protect local content. We have to look at our systems and make sure there is a diversity, so that when we look at our economy, we see that diversification happening across the board so that everybody benefits from it.
In closing I will simply say this, I come from a riding that has built this country. That is what rural and remote communities do. They have their economies that are largely resource-based, and they have built Canada. I want to thank them. We want to see some accountability in this House to make sure that those communities stop suffering and start having a more diverse and stable economy. It is simply time. It is definitely time to make sure those web giants pay their fair share.