Mr. Speaker, I want to begin by acknowledging this House sits on the ancestral lands of the Algonquin Anishinabe.
Canadians are enthusiastic early adopters of technology. Time and time again they have readily embraced the wide variety of broadcasting services available to them, foreign and domestic. These broadcasting services empower consumers with the ability to watch what they want whenever they want it and however they want it. The same goes for listening to music and hearing the news. Bill C-10 will not limit the ability of Canadians to access the programming platforms of their preference; rather, it will ensure the Canadian broadcasting system continues to meet the needs of Canadian consumers.
The Canadian Radio-television and Telecommunications Commission is the independent regulator of Canada's broadcasting systems. It requires television and radio stations and cable and satellite distributors to support the creation and display of Canadian stories and Canadian music. These are requirements that have been in place for decades and have resulted in greater investment and promotion of Canadian content and talent, including high-quality journalism, groundbreaking musical artists and compelling and acclaimed programming.
However, in the current regulatory framework, online broadcasters are exempt from most broadcasting regulations. In other words, they are not required to contribute to the Canadian broadcasting system as is required of the traditional broadcasters. This is because the last time major changes were made to our Broadcasting Act was in 1991, before we experienced the new digital age and its challenges. We are well into the digital age now and it is time for our legislation to join us. It is time for online broadcasters to be treated the same as traditional broadcasters.
Bill C-10 would create a level playing field where all broadcasters have a fair chance to compete by ensuring that online broadcasters are subject to the same regulatory framework. Most importantly, it ensures that both traditional and online broadcasters contribute to a healthy and vibrant Canadian broadcasting system. For Canadian artists, this means securing sustainable funding that will allow them to continue telling stories and making music from a uniquely Canadian perspective. For most consumers this means the ability to access more content that will allow Canadians to see themselves, their communities and their stories reflected through different points of view. For Canada it means a stronger cultural unity, a shared national identity and a more inclusive society.
By presenting the content that is representative of different cultures, communities and languages from across Canada, broadcasting provides a window into the diverse experiences of Canadians. Made in Canada content is considered personally important to 78% of Canadians. It is clear that Canadians see value in seeing their stories on the screen and in hearing Canadian artists on the radio.
I am proud to say that the interest in Canadian content exists far beyond our borders. The hit show Schitt's Creek recently brought home nine Emmys, the film Indian Horse won an award at the 2018 San Diego International Film Festival and Quebec native Céline Dion is one of the best worldwide selling artists of all time. The list goes on. Including online broadcasters in the broadcasting regulatory framework could result in online broadcasters being requested to invest more than $800 million in our creators, music and stories by 2023. It could result in more Canadian successes being enjoyed and recognized abroad.
Whether getting traffic and weather updates or learning about the day's events from prime-time broadcasts, the broadcasting system is an important source of news for Canadians. Traditional broadcasters have long supported journalism and the delivery of local, regional and national news. By including a new policy objective that promotes the provision of news, including that produced by Canadians and reflecting Canadian perspectives from a variety of sources, we are strengthening the role of news in the broadcasting system.
Recognizing that a free and independent press is the cornerstone of our democracy, the bill would not contemplate the licensing of news organizations. However, the bill does create an equitable framework for broadcasting that will help safeguard news production. This way, traditional broadcasters who are important sources of news, and particularly local news, would be better able to compete with online broadcasting services.
The bill was also crafted to keep both online and traditional broadcasting services affordable for Canadians. We understand that, every day, Canadians are making difficult choices on how to spend their hard-earned dollars. This is especially true during these trying times.
Bill C-10 provides the CRTC with the ability to tailor regulatory requirements to specific business models. For example, the CRTC could impose mandatory Canadian programming expenditures on services that are already in the business of commissioning and producing content. Requiring services, such as Netflix and Crave, to spend a certain amount of money each year on Canadian content will help us move the needle on directing investments toward programming that is created and produced by Canadians, for Canadians. This will help the CRTC avoid imposing undue regulatory burdens on a particular service that would then result in raised prices for consumers.
These are just some of the ways that Bill C-10 would benefit Canadian consumers, creators and artists. The exemption for digital services was originally put in place to allow for the innovation and development of new online media services. In 2020, when Canadians mostly access programming online, these exemptions no longer make sense.
The inclusion of online broadcasters in the Canadian broadcasting system with regulatory clarity would promote the entrance of new players into the Canadian market. It supports a vibrant and healthy competition in the sector, creating additional pressures to keep costs down. For Canadian consumers, it leads to a wider variety of high-quality content, with a greater diversity of views in which Canadians proudly see themselves and their stories. After nearly 30 years, it is time to modernize our broadcasting system and to safeguard it for the future.