Mr. Speaker, the Government of Canada continues to value the contribution of the hunting and outfitting sector to the Canadian tourism economy.
For the 2016-2018 period, Destination Canada received a one-time, special funding envelope of $30 million to launch a major tourism campaign in the United States. This campaign, entitled “Connecting America”, included a co-operative marketing fund where Destination Canada co-invested into its partners’ integrated U.S. marketing initiatives. Partners were invited to submit proposals for various initiatives that focused on specific activity-based markets, i.e., hunting, fishing, skiing, festivals and events, culinary. Destination Canada did not lead the creative on any of these co-op marketing initiatives.
In 2017, one initiative led by Tourism Saskatchewan for a national hunting program was submitted and approved as part of this co-op marketing fund. Destination Canada co-invested funds alongside partners Tourism Saskatchewan, Travel Manitoba and Spectacular Northwest Territories for a national program designed to generate awareness of hunting opportunities in Canada and to enable Canadian partners to gain a foothold in the hunting-focused U.S. travel industry.
Canada’s regional development agencies, RDAs, work to advance and diversify the regional economies. Through regular programming, RDAs have provided support to the hunting and outfitting industry to expand, modernize, and diversify its product offering, as well as support for marketing. To support the stabilization of the economy as a result of the impacts of COVID-19, RDAs are delivering the regional relief and recovery fund, RRRF, designed to provide liquidity support to small and medium-sized enterprises and stabilize the economy. Tourism operators in the outfitter sector are eligible recipients of the RRRF. Projects are searchable on the Open Government website: https://search.open.canada.ca/en/gc/