Mr. Speaker, in my speech I listed many of the programs with which the government is helping out media, but there is only so much the government can do. We need to find a more market-based solution to this problem. At the centre of it are dominant digital players syphoning off the vast majority of the ad revenue. That is the big issue that we find ourselves in.
This bill provides a solution. It provides a solution, with limited government intervention, to allow deals to take place with independents. In terms of smaller media outlets, which the hon. member mentioned, they can bargain collectively with other media outlets to ensure that they get a fair deal and that they benefit from this bill, and to help level the playing field to ensure that they can continue to provide news in the hon. member's riding.