Madam Speaker, I want to thank my colleague for her very relevant question.
This bill was indeed inspired by Quebec's Consumer Protection Act, which I think has been very successful. In the past, we saw this kind of advertising at amusement parks, like La Ronde, and at water parks. We need to have a system in place to determine what kinds of advertising break the law, so that we can manage and regulate them.
With regard to resources, this was done in Quebec, and we already have the evidence. Notices are sent out immediately. Then, if the advertising agencies do not take prompt action, they are taken to court. We know that rather hefty fines have been imposed in the past.