Madam Speaker, it is the same sense of urgency that would be felt by anyone who is invested in a project and is desperately waiting to reap the rewards. I believe that every economic exercise requires a return on investment. What content creators are hoping for with this law is a fair return on their investment. They are not getting one at the moment, but many countries around the world have implemented a revenue requirement for content creators on digital platforms.
In the House of Commons on June 13th, 2022. See this statement in context.