Mr. Speaker, I have appreciated listening to the discussion and debate this morning. I want to thank my colleague and friend for bringing forward such important legislation.
A good percentage of us are provided the opportunity to introduce private members' legislation. My colleague has picked a substantive issue that impacts children from coast to coast to coast. I listened to the member speak to the legislation, and she emphasized that this bill is not about what food choices parents make. That is a very important part to emphasize.
I start off by saying that because, when I was listening to the Conservative Party's member talk about the legislation, they said, in essence, that the legislation is not good and they will not be supporting it. I assume that will be the position the Conservative Party might take on this as a whole. It is somewhat discouraging, and I will tell members why. When we think of sugar, salt and saturated fats, and the health consequences of the over-consumption of those products, one needs to realize that there is a substantive cost that goes beyond the health condition of the individual consuming the products.
I was a provincial MLA for just under 20 years. If we look at the greatest single expenditure that a province has, it is health care. Trying to marginalize, in any fashion, the impact that diets have on the health condition of our citizens is a disservice.
I thought it was interesting when the member opposite from the Conservative Party said that all children have to do is get out and play football, or get out of the house more. They said that the government needs to get less involved in issues such as this. The members have missed out on a wonderful opportunity. I would ask the member to review what he said and look at what the legislation would actually do.
This is substantive legislation. As the previous speaker from the New Democratic Party made reference to, we have to consider in the mentality of a child and the impact advertising has on them. The member from the Conservative Party is really out of tune.
In the areas I represent, it is not like someone can run outside to their front yard to play flag football in the traditional north end of Winnipeg. There are fields maybe down the block or around the corner, but there are all sorts of other things that factor into it. Some people have different opportunities than others do.
If we apply the very same principle that the government needs to be less involved to the issue of labelling, would the Conservative Party then reverse its course and its thinking on the importance of labelling to say the government should not be involved in it? I would argue that this is very much about consumer education. It is about the government providing assistance to consumers.
The member said that this is about advertising. For children under the age of 13, we would put in prohibitions to prevent excessive amounts of sugar, salt and saturated fats. We can look at the targeting that takes place in advertising today. It is significantly different than what it was 10 or 15 years ago. I will use Facebook as an example. I can target, through Facebook, genders and ages. I can break it down into communities where I want to advertise. We can take a look at what children are engaged in today on the Internet and social media and how much more they are susceptible to advertising and promotions of unhealthy food.
I agree with the parenting factor. I am not going to tell members across the way what they have to feed their children, but I believe that at the same time, there is an obligation on government to look at ways it can promote and encourage healthy eating habits. Where there is a window for some form of exploitation that could ultimately lead to problems in our collective health, I think there is a responsibility for government. We know there are other governments around the world doing this, and it has already been highlighted that the Province of Quebec has been dealing, at least in part, with what this legislation is talking about for the last number of decades.
I would emphasize that things have changed. We have seen, through that change, a great deal more obesity within our younger population. It is not just because of computer games or being in front of the Nintendo, Atari or whatever else one wants to call it. Yes, it would be wonderful to see more children out in our communities playing and participating in physical activities. There are things we can do to encourage and support that. As a government, we have done that by working with municipalities and working with the provinces. However, here, within Bill C-252, we have something very specific that will in fact make a difference.
Take a look at what our children are viewing and watching and how advertisers can focus in. It is not just putting one ad on a TV network or one ad that goes in a particular book. Today, we can focus in on individual children under the age of 13 in promoting a product that we know is unhealthy.
At the end of the day, it is not about saying to a parent, “No, you can't give your child this.” It is to ensure that a parent has more say, as opposed to child X seeing something on blog Y, because blog Y is about some game and is encouraging and promoting a particular product that is loaded with saturated fats, salt or sugar content.
All sorts of chronic health conditions are a direct result of the obesity taking place in our communities. This legislation would make a positive difference for our young people. I hope that members, in particular of the Conservative Party, understand and appreciate that they can contribute to healthier children by supporting this legislation.