Mr. Speaker, as I mentioned, Quebec has served as a model in terms of not targeting marketing to kids.
However, this bill goes a lot further and is much broader. We want to put more measures in place to ensure that foods that are unhealthy for kids are not marketed to them. Obviously, there have been industries that have tried, in various forms and through various attempts, to still market to young children.
Having a law across the land would make this equal for everyone and would ensure that Quebec would abide by the same restrictions as all other provinces across the land.