Mr. Speaker, that is an excellent question. In fact, the bill contains a provision that would mandate Health Canada to monitor impacts of this bill on the marketing of foods and beverages to teenagers aged between 13 and 18. This would be done specifically in an effort to ensure that food companies and advertisers would not simply, as I mentioned, turn around and ramp up their marketing to teenagers to compensate for these new limits. Therefore, the bill would give this opportunity to verify, once Bill C-252 becomes law, and to see the impacts of this legislation.
In the House of Commons on June 12th, 2023. See this statement in context.