With regard to the introduction of the new icon launched on May 3, 2024, by the Canadian Army: (a) when did the planning of this new icon begin; (b) how long did it take to design this icon; (c) what are the details of all contracts related to the design of the icon, including (i) what outside contractors were involved, (ii) how much each contractor was paid, (iii) whether any related contracts were sole sourced, and, if so, which ones, (iv) how long the contractor took to complete this work, (v) when this work was completed; (d) how much did it cost overall to design this icon; (e) how many staff, if any, were involved in the design of this icon; (f) which members of the Department of National Defence were involved in the approval of this icon; (g) who gave the final approval to utilize this icon; (h) what costs, if any, were associated with the promotion of this icon once the work was completed, in total and broken down by type of cost; (i) what are the costs (i) incurred to date, (ii) projected to be incurred, to initiate the use of the new icon, including, but not limited to, the placement on advertisements, uniforms, stationary, broken down by category; (j) who approved the (i) communications plan, (ii) tweets, related to the release of the new icon; (k) what are the details of all contracts related to communicating the launch of this icon, including (i) what outside contractors were involved, (ii) how much each of these contractors were paid, (iii) whether any related contracts were sole-sourced, and, if so, which ones, (iv) how long it took them to complete this work, (v) when this work was completed; (l) what are the details of all contracts signed related to the promotion of this icon, including (i) what outside contractors were involved, (ii) how much each of these contractors has been, or will be paid, (iii) whether any related contracts were sole-sourced, and, if so, which ones, (iv) how long it took them to complete this work, (v) when this work was completed, (vi) whether any advertising was purchased, and, if so, how much and on which platforms; (m) what are the details of all contracts related to the surveys, focus testing, public opinion testing, or any other research about the new icon, including (i) what outside contractors were involved, (ii) how much each of these contractors were paid, (iii) whether any related contracts were sole-sourced, and, if so, which ones, (iv) how long it took them to complete this work, (v) when this work was completed; (n) how many staff, if any, were involved in the surveys, focus testing, public opinion testing, or any other research about the new icon; and (o) for each focus group or public opinion research that was conducted, (i) what questions were asked, (ii) what topics were analyzed, (iii) what were the results?
In the House of Commons on June 19th, 2024. See this statement in context.