Mr. Speaker, in response to (a), the cost of registration of the mark with the Canadian Intellectual Property Office was $510 plus taxes, $526.29. There were no further expenses given the work was done in-house.
In response to (b), all work was done in-house.
In response to (c), work began in early 2021 because new technology started to allow new fabrication methods that eliminated the need for a dedicated signage version of the beaver logo. There had been two different logos used previously, one for signage, without cross-hatching on the tail, and one for other applications, with cross-hatching. By combining these two versions, Parks Canada would see savings in signage production and efficiencies in managing its graphic elements.
The most noticeable change is the removal of cross-hatching on the beaver’s tail, which was previously present on the standard logo but not on the simplified version used for signage. Given that the cross-hatching on the tail does not reproduce well on small screens and embroidery, it has not been incorporated into the new, refined version of the logo.
In response to (d), Parks Canada submitted to the Intellectual Property Office its registration request of the new beaver logo on May 29, 2023.
In response to (e), the new beaver logo is being implemented gradually, for example after inventory of printed materials is liquidated or at the end of the regular lifecycle of products, to reduce waste and costs. Digital products, such as PowerPoint templates, social media avatars, letterhead, etc., were amended in-house.