Mr. Speaker, I am pleased to stand in the House today to speak to Bill S-211, an act respecting a national framework on sports betting advertising.
This Senate bill, as we all know, seeks to develop a framework to regulate sports betting advertising in this country and set national standards for the prevention of risk for persons negatively impacted. It also provides for the Canadian Radio-television and Telecommunications Commission, better known as the CRTC, to review its regulations and policies to reduce the incidence of harms resulting from sports betting advertising.
Let me speak to the heart of the matter. I spoke in the House in November 2020 in support of my private member's bill, Bill C-218, an act to amend the Criminal Code, single game sports betting. In that speech, I addressed the elephant in the room, which was problem gambling and addictions. As it stood at that time, there was absolutely no consumer protection or support built into the illegal sports betting systems for those struggling with gambling addictions resulting from illegal or offshore markets.
I want to remind everyone that the bill simply removed the federal restrictions, allowing provinces and territories the right to take over the single sports betting market, stemming the illegal offshore market, and to collect the tax, the profits, to use provincially instead of letting the money go to the offshore conglomerates.
In my province of Saskatchewan, I think the province has done a good job. It has shared the money with sports, recreation and culture. Alberta has done the same. Now, they are going to set up a heritage fund. Each province and territory makes its own decisions.
The bill provided provinces and territories with the ability to regulate and collect revenue, which could be used to fund mental health programs, research and addiction treatment, and it had widespread support from the provinces and territories. I should add that in the House the day we voted, the vote was 303 to 15. All parties were involved.
As members know, the regulation and administration of gambling has fallen directly in the purview of the provinces and territories since the 1985 federal agreement that transferred the rights to gaming to the provinces and territories. However, that does not preclude us from considering a federal framework in the interest of protecting vulnerable Canadians.
I am of an age to remember gambling in the shadows. It was the Irish Sweepstakes tickets. They were sold illegally in this country. I remember going into a room and someone would say to me, “Come here, I have these Irish Sweepstakes tickets.” That was back in the 1970s and 1980s.
Today, we cannot walk a block without seeing a Lotto 649 or Lotto Max sign lit up in neon. Confectioneries, gas stations, drugstores and grocery stores all have a huge variety of scratch tickets to choose from that are shiny and colourful, right in front of our eyes. If someone wins a free play, they are rewarded with flashing lights and called a winner. Everybody in the store can hear it.
Do members remember the five-minute television segments where the lottery numbers were drawn live while millions sat watching with their ticket or tickets in hand? These forms of advertising and promotion have been unchecked for decades. The television commercials, in my opinion, preyed upon vulnerable and desperate people. Anyone can buy a ticket today for a hospital home lottery, potentially winning a home, but what are the odds? The commercials seen today show a beautiful landscape and a lifestyle that most can only imagine.
In my estimation, fifty-fifty draws are the new fundraising technique. Young people are now coming door to door selling fifty-fifty tickets. We can scan the code, select how many tickets we want and then pay. We have seen the Toronto Blue Jays, especially this past year with their remarkable playoff run, reaching unheard of payouts with their fifty-fifty. Tens of millions of dollars have been raised.
It is the same thing in Western Canada with the Edmonton Oilers. They have a very successful fifty-fifty, as do a lot of teams in this country. I noticed that the Vancouver Canucks had a front page ad for a guaranteed super jackpot of $1 million in this Saturday's Vancouver Sun newspaper. We have all seen the advertising during a live game. It is non-stop, with networks even promoting the sale of tickets several times during a game.
Gaming has been around forever. This did not just start with my bill, Bill C-218. Gaming has been present for decades in this country, sometimes disguised as entertainment or as charity. Sports betting advertising, though, took the promotion to an all-time extreme. I feel that some provinces have dealt correctly with advertising, provinces such as B.C., Manitoba and Saskatchewan. I have talked to them about their concerns and about a framework. They all agree they would listen to a framework. Others, like Ontario and Alberta, want to see it wide, wide open. I have also talked to them about what they would like to see if a framework is in the offering.
We have seen advertising on NHL jerseys. We have seen professional players doing advertising about responsible gaming. There is no national consensus about how to manage the national advertising on sports. As a former sports broadcaster, I have to admit I was surprised at the barrage of ads that were running during the sporting events since the passage of Bill C-218 in 2020. The networks, which were starved for a new source of advertising revenue, in my opinion, exploited this golden opportunity to flood the airwaves with ads. What was always an accepted practice prior to the passage of Bill C-218 quickly became an avalanche of targeted, even predatory, and excessive advertising. It came at us from all sides, and I think the public was simply blindsided.
This has put the spotlight, unfortunately, on sports betting advertising, which we are here today to talk about with Bill S-211. I am supportive of putting a spotlight on addictions. I am very supportive of putting guardrails in place to protect the most vulnerable among us. However, let us not be short-sighted. This issue did not begin with sports betting ads, and it goes way beyond the sports betting ads. If we are going to take an honest look at the harms caused by gambling advertising, we must, I believe, consider all forms, like the lottos, the fifty-fifty, the hospital home lotteries and many more.
It has been five years since my bill, Bill C-218, passed, and every province and territorial jurisdiction is renewing their agreements this year with their gaming companies. I have spoken to a number of provincial counterparts about sports betting and their vision going forward. First off, I want to give a shout-out to the many provincial governments that did an exceptional job in writing their legislation for advertising. I have looked over their legislation, and for the most part, I think they got it right. They are dealing with advertising around school zones and dealing with minors, event hosting agreements, etc. It is very thoughtful and insightful legislation.
The issue of sports betting advertising lies with the rights holders of the broadcasting companies. It is expensive now when they buy the properties of the NHL, baseball, NFL and so on. It is tough to recoup their investment, so when the gaming companies saw this opportunity to exploit the market to the broadcasting companies, they were in desperate need of revenue. Let us be honest. This is why the Senate has targeted sports betting advertising. We are not the only jurisdiction in the world rethinking new ways to improve safety.
It has been 40-plus years since the federal government handed over gaming authority to the provinces. Therefore, it is time that we sit down and have a discussion about the framework.
