Mr. Speaker, the member across the way said we may speak according to the way we see fit. I want to address the bill according to the way I see fit this afternoon because many of my constituents who are watching and listening to the debate have asked us questions and I would like to answer a few of them on Bill C-55, the magazine bill or the advertising by foreign periodical publishers bill, and freedom of expression.
I received a couple of calls today asking how Bill C-55 would ensure that Canadian magazine publishers have clear access to Canadian advertising services and the revenues accruing from them. The answer to my constituents was that without those revenues we would not have a viable Canadian magazine industry. Without those revenues we would be unable to provide Canadian readers with the broad range of Canadian publications we currently have.
Many of us as members of parliament were present at a display in one of the rooms on the parliamentary precincts a while ago where several hundred Canadian magazines were on the shelves. Men and women who were cultural artists, photographers, graphic artists, writers, publishers, et cetera, were also there. They were very proud of the work they were doing. They see this as a viable way of making a living for themselves and see any move in the direction of where there is no support for Bill C-55 as being a threat to them, to their future and to Canadian cultural activities.
After reading several articles in the press this weekend, we know that the Reform Party will not be supporting the bill. It is not unreasonable to hear what we heard today in debate. It is part of the plan of action wherein there is little support.
I want to speak specifically to my constituents who have some concerns and have addressed them to me. In discussions with several of them there was a sense that Bill C-55 would stop U.S. magazines from entering Canada. I think other members addressed this earlier, but I want to make sure they understand that U.S. magazines will continue to be welcomed in Canada and that U.S. magazines account for 80% of newsstand sales in Canada.
Bill C-55 is about regulating access to advertising services. Foreign publishers seek access to revenues from selling Canadian advertising services without producing original editorial content for the Canadian market. That revenue is then not available to Canadian publishers that actually produce original content for the Canadian market.
The important point is the fact that foreign publishers cannot come in and use our Canadian advertising services and walk away with our Canadian dollars, denying Canadians the opportunity to benefit from the Canadian market.
We hear a good deal about the trade war that will result between Canada and the United States. My constituents are concerned about this when they hear from the Reform members what could possibly happen to us as a result, what industries could be put at risk, the fact that at this point in time what we will be really doing is letting the American anger and the American feelings over this issue somehow come down on us like a ton of bricks.
I want to say to my constituents that this is not a trade war. Canada and the U.S. have the world's most successful trading relationship with about 95% of all goods going back and forth across the border. We have ways we could settle disputes and that dispute settlements are there to be used. This is precisely why Bill C-55 has provisions that if the U.S. dislikes the provision it can then turn to international dispute settlement.
One other item that is also important is something I jotted down from a conversation with a constituent who spoke about the fact that the bill does not place restrictions on the content of magazines or on individual advertisements or limits Canadians' access to foreign magazines. This is someone who is supportive of Bill C-55 and who wanted to make sure that I made that point today. This bill does not place restrictions on the contents of magazines.
Another constituent addressed the issue of freedom of expression to enjoy a diversity of Canadian ideas. I think this is what Bill C-55 is ensuring, that Canadians continue to have the freedom to express, the freedom to enjoy a diversity of ideas as seen in Canadian magazines.
I encourage my colleagues in the Reform Party to take a second look at their position at this point to recognize the importance of Canadian advertisers to invest in Canadian publications and to again take another look at the fact that this is not draconian and unprecedented legislation. We have at least 100 pieces of legislation that contain similar legal provisions as we see in Bill C-55.
This is not the last time to debate this bill. Other opportunities will be presented. This is not the last opportunity, as one member across the way states. Other opportunities will be provided.
We need to stand up for our cultural artists. As we head into the new millennium it is important that Canadian cultural activities be affirmed and that we go into the millennium strengthened.
Bill C-55 supports longstanding Canadian cultural policies. It is consistent with our international trade obligations and it is the Canadian thing to do.