Mr. Speaker, I would like to begin my remarks by pointing out to our colleague from Mississauga South that Health Canada made a commitment to work with the provinces and territories, with health care professionals, young people and other key partners to prevent and reduce tobacco smoking in Canada, especially among young people.
We now have solid proof, taken from tobacco industry documents, that the industry's promotional activities were directed at young people, among others.
The federal government's current initiative against smoking is a co-ordinated national strategy worth $100 million over several years and involving legislative, regulatory, statutory, preventive, anti smoking, protective and public education activities. Young people are the primary target of this national initiative.
Health Canada made every possible effort to capture the imagination of young people and make wise use of the enormous influence of peers to help change young people's behaviour. The national advertising campaign really connected with young people.
The ads put together by young people clearly showed the toxic nature of nicotine, which creates a dependency and has serious consequences on health, including the loss of life.
In 1999 Health Canada established a youth advisory committee to advise Health Canada on realistic and effective approaches to reduce youth smoking, empowering youth to return to their own communities to initiate and participate in tobacco control activities.
Furthermore, Health Canada has made available on its website the quit for life teen cessation program. By addressing their unique needs and issues, it provides teens with useful information and tools to help them quit.
Over the past year, Health Canada developed new labelling regulations that were just recently adopted. The new labels include graphic pictures, warnings about health and also information inserts. These labels were largely tested with young people to ensure they have the expected impact.
A key element of any comprehensive tobacco control strategy is price. Health Canada is committed to working with the Department of Finance and others to increase tobacco taxes as a means of reducing tobacco use in Canada.
In conclusion, we must continue to work together to protect young Canadians from this threat.