moved:
That, in the opinion of this House, the government should immediately initiate the the privatization of all or part of the Canadian Broadcasting Corporation.
Mr. Speaker, I am honoured to rise and lead off the debate on Motion 278 which urges the immediate, partial or complete privatization of the Canadian Broadcasting Corporation.
On May 4, 1994 the minister said there are some aspects of the CBC operations that could be privatized.
When we look at the question of the future of the Canadian broadcasting system emotions often run high. I hope that the debate today is rational, thought provoking and well intentioned.
Certainly I recognize how difficult this issue is to raise on the floor of this House. There has been a nervousness exhibited by the industry that tells me how very sensitive it has become.
The CBC is made up of five totally distinct organizations: English radio, French radio, English television, French television and Newsworld. My speech today is especially and exclusively concerned with the television organizations.
We are often told that the attitudes of Reformers toward the free market and private enterprise are simply knee-jerk reactions to the deficit and debt situation that Canada faces. As well we often hear that the Reform Party is anti-culture. However, such allegations are quite simply false and do not benefit nor elevate the debate.
In the recent past whenever the subject of the CBC arose and its performance was put into question the charges of anti-CBC and thereby anti-culture emerged. This is a classic case of denial by those who call themselves supporters of the CBC, absolutely unwilling to accept any criticism of the mother court.
We must recognize and acknowledge at the outset of this debate that the CBC has problems and that these problems must be remedied. The CBC has existed in one form or another for a very long time. It has a distinguished history. Before I make my proposal on the matter of privatization I think it necessary to provide an historical backdrop by exploring the when, how, why and what regarding the evolution of the CBC. Having appreciated some of its history we will be in a better position to understand the CBC in its present circumstances to determine if it is accomplishing what it set out to do.
Ultimately, and this will come as no surprise to anyone, I do not believe that the CBC is able to fulfil its mandate any longer. What I hope to accomplish here is to set the process in motion that will assist the CBC in working through these very troubled times.
In the 1920s the Canadian National Railway developed a radio network of stations in Ottawa, Montreal, Toronto, Moncton and Vancouver. Its schedule included concerts, comic opera, school broadcasts and historical dramas. In 1929 the Aird commission recommended to Mackenzie King's government that public ownership of broadcasting was necessary to protect Canada against American cultural penetration. The Aird commission recommended the creation of a national broadcasting company with the status and duties of a public utility and a source of public funds to develop a service capable of fostering a national spirit and interpreting national citizenship.
It specifically called for the elimination of the private stations albeit with compensation. Because of the economic crisis of the times, remembering the Aird report was calling for the further allocation of federal funds in the 1930s when federal coffers were not filled to overflowing, the consideration of the Aird report was delayed. This enabled some of the more powerful private stations and their principal lobbying agency, the Canadian Association of Broadcasters, to launch a campaign against it.
The basic principles of the report were defended by the Canadian Radio League, known as CRL, an informal voluntary organization set up in Ottawa in 1930. It prepared pamphlets stating the case for public ownership. The CRL recruited other voluntary organizations as well as representatives from business, banking, trade unions, the farming community and educational institutions and sent a formal delegation to meet the minister of marine.
The new elected Conservative government of R. B. Bennett, after defeating Mackenzie King's Liberals, responded to the appeals of the CRL by passing the Canadian Radio Broadcasting Act n 1932. It established a publicly owned Canadian Radio Broadcasting Commission, known as the CRBC, with a mandate to provide programs and extend coverage to all settled parts of the country. The CRBC took over the radio facilities of the CNR and began to broadcast in English and French.
Researchers who studied the CRBC say that it suffered from underfunding, an uncertain mandate and inappropriate administrative arrangements.
During his second term King was persuaded to replace the CRBC with a stronger public agency rather than abandon broadcasting to the private sector. In response to these pressures a new Canadian Broadcasting Act was introduced in 1936 creating the Canadian Broadcasting Corporation, the CBC. It was given a better organizational structure, more assured funding through the use of a licence fee and decreased vulnerability to political pressure.
Successive Canadian parliaments have decided that broadcasting should be an instrument of national purpose. For this they set up a publicly owned system within which private and commercial broadcasting have always had a place. The clear intent was then and still is today to give the dominant role to the public service, yet the pressures of the private broadcasters are now stronger than ever and there is still no settlement of the conflict between service and profit as the guiding motive of broadcasting.
What appeared to be the same questions of policy are thought and rethought: Does Canadian broadcasting meet Canadian needs? Are we prepared to pay for a system to meet them? Can Canadian broadcasters provide increasing quantities of American mass entertainment without surrendering totally to the siren's call of a commercial ethos? What public controls should there be, if any? How should they be exercised and by whom?
What is quite interesting to note is these questions were being asked in the early 1930s as policy makers were addressing the need for a national broadcaster. These are the same questions that we as parliamentarians have to ask ourselves today as we consider the future of the CBC. We do the CBC and Canadians a great disservice if we fail to answer these difficult questions.
In fact it is extremely important to continue asking these specific questions as our economic, cultural and technological environment continues to change so rapidly. The expectations of our constituents are changing both in response to and in anticipation of these changes.
Remember the CRBC was underfunded. It had an uncertain mandate, one it could not fulfil. It suffered from inappropriate administrative arrangements. It was in response to those problems that Mackenzie King decided to address the problems of the CRBC. He ultimately decided with the best of intentions toward the health of Canadian broadcasting to strengthen the CRBC. He did that by creating the CBC.
When King decided to create the CBC he entertained arguments from all sectors before coming to a decision. In fact there were a good number of representations made by individuals and groups which were in favour of keeping broadcasting in the private sector.
The problems that plagued the CRBC are the same problems that plague the CBC today as I have mentioned: funding, mandate and administration. Exploring these problems should demonstrate conclusively that the CBC must change.
Before I do that, I want to first discuss a problem that affects today's debate. It affects the CBC. It affects us as parliamentarians and ultimately it affects the Canadian taxpayer.
Quite simply the problem is the lack of access to information about the CBC. The Liberal government and the CBC both espoused an interest in hearing constructive criticism on how the CBC can better fulfil its mandate. I do sincerely acknowledge that.
Yet neither the government nor the CBC has been very accommodating in supplying the public with the information necessary to make constructive suggestions. The CBC receives $1.091 billion. It was requested to appear before the committee for a full discussion on the estimates so that the committee could report to the House as it is permitted pursuant to the standing orders.
Unfortunately the CBC and the government decided that the single largest funded organization in the Department of Canadian Heritage, the CBC, which receives one third of the budget of the portfolio would not appear in time for the committee to make a report on this year's estimates.
The CBC's lack of timely appearance before the committee on the estimates is just one example that highlights perhaps the temerity of the Prime Minister and his government to take fiscal action and demonstrate perhaps a lack of sincerity by the Minister of Canadian Heritage who states that parliamentarians will have a large contribution to make in the future of the CBC. How can the government continue to express this openness to the Canadian taxpayer by such actions? I ask these questions.
In 1991, the Tories introduced a new broadcasting act. The Minister of Canadian Heritage seems content to extol the virtues of this act without meeting its compliance requirements. For example, on April 6, 1994, I sent a letter to the Minister of Canadian Heritage, a letter to which he has yet to reply.
The letter reminded the minister of his obligation under section 54 of the act. Let me share with this House that obligation. The CBC is required to provide every year for the minister a copy of the corporate plan of the Canadian Broadcasting Corporation. As well, the CBC must also provide a summary of this plan under section 55(4) of the Broadcasting Act.
The minister must submit the summary to the House. Since the Broadcasting Act has been enforced since 1991, no summary has been tabled in the House of Commons. This is in direct violation of the act. Today however, curiously the summaries for these years 1991 to 1994 did appear at the standing committee.
How can we as parliamentarians participate in the debate when the government withholds information? Unfortunately this is not the only example we have of finding the CBC in a closet environment. In early May my office contacted the CBC seeking budgetary information on the CBC sponsored national journalism symposium.
The CBC would not provide the information. Therefore on May 24 I wrote to the minister requesting the information. The questions were simple. How much money was spent on the symposium? The CBC brought people from all over the world at taxpayer expense to this conference, a conference which was not even open to the public.
How much was spent on travel for the symposium? The symposium was held for the first time last year and even last year's figures are being withheld. As well, the Minister of Canadian Heritage has admitted that the federal government commissioned a study from the Nordicity group to explore alternative means by which the CBC could generate revenue.
When my office approached Nordicity and the government for a copy of this report, neither would produce it. What is this government hiding?
Despite the fact that there is a great deal of information that we cannot access, there is enough information in the public domain to adequately demonstrate that the CBC is facing a crisis. When I say that I am not fearmongering. I am simply stating the obvious. As a nation, we are not poor. We are just broke. We are $519 billion in debt.
Public television is facing a reality jolt. Canadians are being asked to make priority choices. The primary services competing with public television include education, health and welfare. I believe that we can keep the necessities that both serve the public interest and ensure the survival of the company.
Consumers are faced with a multiplicity of channels today. Most areas that receive cable already have some 50 channels and just two weeks ago the CRTC issued licences to 10 more channels. As technology continues to develop at this rate, there will no longer be a need for the CRTC to issue licences.
The reality of a much heralded 500 channel universe is with us. Regardless of whether there will be 100 channels or 500 channels there is going to be in the very near future extraordinary competition to maintain market share. There seems to be a consensus in the history that one of the best ways for a broadcaster to survive in the market would be to specialize. The CBC will have to dare to spend more time doing less but better and make itself unique.
The CBC has hit the wall. It is continuing to lose its audience support at least in its English television market. One needs only to look at how much ground it has lost in its news broadcasting in the last five years to prove this.
In 1993-94 the CBC actually fell dramatically from its previous year. We saw another television station, the CTV, jump dramatically. Also employees within that environment are becoming increasingly nervous. In the last few months in order to replace people who have quit the corporation the CBC English television network has witnessed a new president, several new vice-presidents, and the resignation of the chairman of the board of the CBC.
The sad truth is that the CBC is undergoing a profound transformation but in an unsatisfactory, unsystematic and ad hoc manner directed by those who have magnificently proven how little they deserve the confidence of the viewing public or the employees of the corporation.
I would like to reiterate some of the problems that face the CBC, all of which are interrelated. We have tough economic times with competing priorities for government funds. CBC appropriations are not likely to be increased. Technological convergence has caused great competition throughout all the industry, but it is contributing to decreased audience support not only for the CBC but for others.
The CBC has been forced to seek out greater advertising revenues to make up for its budgetary shortfalls. This has resulted in the perception that the CBC is airing too much American material and that Canadian content is being sacrificed. I have also mentioned the criticism about the CBC withholding information from the public. Surveys show that there has been a dramatic decrease in the number of people who believe that the CBC assists in maintaining distinctive Canadian culture.
In the light of these problems what should we do, acknowledging that I am not the definitive catalyst to resolving these problems but only a foot soldier attempting to clear a path for more open debate? As mentioned it is my understanding that the Minister of Canadian Heritage has commissioned a study to seek out alternative means of funding for the CBC. He has also stated publicly that he is in favour of partially privatizing the CBC.
Now that the CBC needs a new chairman, the minister has an opportunity to do two things. He can make good on the promise the Prime Minister made to give the standing committee more power by asking the committee to provide him with a list of three names for his consideration and appointment to the chair of the board of directors of the CBC.
The CBC already procures more than 50 per cent of its Canadian drama from independent producers, up from essentially zero a decade ago. A policy to increase external drama purchases further would provide additional stimulus to the development of the competitive independent production industry and I suspect lead to lower production costs. As well, an idea to save money would be to encourage more co-operation between CBC's English language and French language network services. The exchange of programs should be actively pursued and some programs jointly produced or procured.
Further to this we should do three things. First, the Canadian public needs more access to information about the CBC. The arm's length principle is often trotted out as an excuse to keep information from the public. Providing such information does not violate the cultural integrity of this crown corporation, and it should not be exempt from the Access to Information Act.
Second, all financial information should be readily available to the public just as it is for any other government department. The auditor general should be required to regularly perform audits within the CBC based on general accounting principles. As well the AG should regularly perform forensic audits which should also be made public because presently this crown corporation under part X of the Financial Administration Act is exempt from regular forensic audits.
Third and most important, it is not my job to develop the plan by which the CBC will reorganize itself. That is the job of the experts within the CBC and those financial advisers with the capabilities to assist them. Quite bluntly, and this is the core of my message, I believe the government should now direct the CBC as it directed Petro-Canada to prepare an initial public offering on the basis of complete or partial privatization of the CBC by the end of 1995. If the minister believes in partial privatization as he has stated then he can do no less.
The timing for this share issue is critical. Employees in the CBC must sense that something is wrong. Talented individuals are defecting. They are bailing out. Ill-planned, unexpected budget cuts and juggling schedules have resulted in the loss of talent as well as lost corporate support. Something surely is rotten.
What seems clear is that in an increasingly multichannel environment the current mandate of the CBC to provide a wide range of programming that informs, enlightens and entertains is too broad. Therefore the mandate of the CBC also needs to be revisited and made dramatically more specific so that the CBC is able to specialize as it downsizes and privatizes.
It cannot do everything it did, but if we make the difficult decisions now, it will survive in some form that can last for years.