Mr. Speaker, our government is deeply concerned about the opioid crisis. This is a national public health crisis that is affecting Canadians across regions and from all segments of society.
Our government has taken significant actions to respond to the opioid crisis. These actions complement the Government of Canada's overall approach to drug policy, which is collaborative, compassionate, comprehensive, and evidence-based. Our government has responded through supporting a public health response, enacting new legislation, fast-tracking regulatory action, and significant new investments.
Budget 2018 proposed more than $231 million over five years and $13.5 million per year on an ongoing basis to support new cross-cutting initiatives to address the crisis. This commitment includes one time emergency funding of $150 million for provinces and territories to improve access to treatment services across Canada.
Indeed, we have moved the bar tremendously in the face of the crisis. All the actions that we have taken, including enforcement actions, are to protect and improve the health of Canadians.
For instance, we have taken action by making a greater variety of treatment options available to respond to the opioid crisis and other emergency situations. This includes the implementation of regulations to address urgent public health needs. We have also facilitated access to methadone and medical-grade heroin for the treatment of opioid use disorder.
Our response to the opioid crisis also includes significant actions to reduce harms associated with problematic substance use, for example, by making naloxone available to Canadians without a prescription.
One of the most important ways we can help reverse the trend of increasing opioid-related overdoses and deaths is by informing Canadians about the risks associated with legal and illegal opioids.
The reality is that the impact of this public health crisis has devastated individuals, families, and communities, and continues to affect far too many Canadians. Canadians are demanding that we do more to turn the tide on this crisis and that we do more to hold the pharmaceutical industry accountable for its role in the opioid crisis.
Our government is encouraging all organizations to take action and contribute to the response to the opioid crisis. This includes the pharmaceutical industry. I note with interest that Purdue U.S. has voluntarily decided to not promote prescription opioid products in the United States as its contribution to limiting the potential harms of opioid medications. I would like to see these kinds of actions from Canadian pharmaceutical companies as well.
In the meantime, our government is pursuing strong actions to address industry advertising of prescription opioids to health professionals and organizations. We acknowledge that the pharmaceutical industry's advertising of opioids can provide health professionals with useful information, but it can also create bias and potentially influence prescribing practices. That is why, as part of the comprehensive federal response to the crisis, the Government of Canada is exploring federal options to increase transparency of industry's marketing of opioids. All appropriate options to hold the industry accountable for its continued role in this worsening opioid crisis are being explored.
We are committed to working in co-operation with provinces and territories as well as health practitioners toward greater transparency. Ultimately, together, we will continue to bring forward solutions to save lives and address this national public health crisis.