Mr. Speaker, I am pleased to speak to Bill C-216.
I have listened to the previous speakers, the Parliamentary Secretary to the Minister of Canadian Heritage and to the member from the separatist party. I believe they missed the whole intent of the bill. The bill is not about protecting this or that channel or Canadian or French language content. It is a simple bill about protecting the consumer.
I cannot imagine how hon. members have missed this point. Their arguments have gone completely in another direction intended by the bill from the member for Sarnia-Lambton.
We are beginning the first day of this fall session with a bill which I think is a good piece of legislation. Whether it will be deemed valid because of provincial jurisdiction is a whole other story. However, it is a good piece of legislation, as is the private member's bill of the member for York South-Weston. I hope the Liberals do not send this bill to the same fate as they did with Bill C-226.
I am sure many members of the House remember the great cable revolt of January 1995. That was a time when Canadians across the country stood up and said: "We do not like what the cable companies are doing to us. We do not like the way they are billing us. We are saying no to it. We want the opportunity to order something if we want it. If we want extra channels we will order them, thank you very much".
The cable companies thought they could gain a marketing advantage by putting the channels in and then requiring people to say no to them instead of the other way around.
Many MPs' offices were inundated with calls and their fax machines were kept pretty busy during this period. I remember reading that the member for Ontario received so many faxes at his office that the fax machine broke down.
This huge revolt by consumers was sparked by a marketing technique which was created by the cable companies. Members will recall that seven new speciality channels were introduced on cable television on January 1, 1995 and cable subscribers received the channels free for a period of time. At the end of that trial period the onus was put on the subscriber to call their cable companies and say they did not want them if they did not want to be charged for them. That is a little different than the way things began when subscribers actually ordered what they wanted. Now they have to say they do not want them in order not to be charged for the channels.
This is how it came to be called negative option marketing. Consumers are expected to exercise a negative option and decline the service, otherwise they end up paying for it.
Most Canadians were either unaware that the onus would be put on them or they simply could not be bothered phoning in to cancel the new channels. As a result many Canadians ended up paying for a service they did not want, much less understand the billing process the cable companies were trying.
Either way, the negative option marketing is a cash cow for the cable companies and that is why they prefer it. They know there is confusion in the minds of Canadian consumers.
Where else can someone be charged for a service when it is not requested in the first place? Only through this negative option marketing process.
Consumers should be given the opportunity to choose what they want. It is only fair. Negative option marketing turns that concept on its head since consumers are asked to decline a service and if they do not they are charged for it.
That is the whole point behind the private member's bill before us, not this smokescreen of whether it will hurt this particular area of channels? The protection of French language channels is just a smokescreen.
It appears the proponents of these channels some how got to the Bloc members and the parliamentary secretary to the minister of heritage. Only a few months ago the government was indicating this was a good bill. Over the summer maybe some cable company tycoons and some of the ministers went fishing one weekend, came back and lo and behold some of the ministers have a whole new concept about this bill. It is amazing what happens over a summer.
Recently a new collection of channels has been licensed by the CRTC. Consumers are left wondering if they will have to face another negative option marketing blitz like we saw in January 1995. This is all about consumer protection, and hopefully the House will do the right thing to protect consumers and pass Bill C-216 prior to the introduction of these new channels. Hopefully it will do the right thing. Unfortunately that rarely happens in the House.
Further, in the future new competitors will be entering the market to take on the cable companies. Will they be allowed negative option marketing as well? Where is the poor Canadian consumer left in all of this? We saw the uproar last year when they said quite frankly that they did not like this kind of billing. Let us do something about it as parliamentarians and protect the consum-
ers. That is what the bill is all about. Let us forget about the cable tycoons who got to some of these Liberals over here and the French language cable interests that got to the Bloc members over the summer. Let us do the right thing and talk about protecting consumers in this country.
If we pass Bill C-216 we can be assured these new players in the cable industry will not be able to use negative option billing on their consumers. We can be assured that Canadians get only what they order and what they are willing to pay for.
Some of the legislatures in the provinces have had the good sense to implement legislation within the provinces that ban negative option billing, and that is a good thing. If at the end of the day we find that is where the jurisdiction lies, at least we have sent a message from the House of Commons that we support the Canadian consumer.
I believe a ban on this form of marketing is what Canadians want to see and they have spoken loud and clear on this issue. All members of the House are aware of the forcefulness of their constituents' convictions on this matter.
The cable companies certainly should get a great deal of blame for using this somewhat doubtful and slick marketing scheme, but the CRTC is also at fault. Section 3 of the Broadcasting Act instructs the CRTC to be responsive to the evolving demands of the public. Has it been responsive? I am afraid not. Has it been listening to Canadians? The answer is no.
Canadians want an end to negative option billing. The CRTC says no, it is a necessary evil when new programming services are introduced. However, when the chair of the CRTC testified before the heritage committee in May, he saw "no harm in passing Bill C-216".
It appears that members of the CRTC are talking out of both sides of their mouths. One says there is no harm and the other says no, let it pass. Canadians have come to realize the CRTC is not responding to their concerns and is not protecting them from this form of marketing.
Canadians have been demanding direct to home satellite services which exist in every other industrialized nation, but the CRTC says no, it is a threat to Canadian culture. The CRTC prefers to deny consumers what they really want, the option, the choice or the privilege of what they want to see.
The cable companies get a huge cash grab and the CRTC gets money pumped into Canadian programming if this negative option billing is allowed to go on.
This is wrong and it has to stop. Quebec, Nova Scotia and B.C. have moved to ban negative option billing for goods and some services on cable TV because the people have sent a clear message to their premiers that they do not want it.
This House has an obligation to support this bill. I have no problem supporting the bill personally because it is a protection bill. It is a bill that is to protect the Canadian consumer.