Mr. Speaker, the response is as follows: a) The principle objective of the television commercials, which can be viewed at http://www.tfsa.gc.ca, was to provide Canadians with as much substantive information as possible about the TFSA in a relatively short period of time. Commercials were approximately 30 seconds in length. The commercials encouraged Canadians to contact their “bank, credit union or other financial service provider to open an account today or visit tfsa.gc.ca for more information”. The ‘More Information’ portion of tsfa.gc.ca, which can be viewed at http://www.tfsa.gc.ca/moreinfo-eng.html, makes explicit reference to financial advisors in the list of possible ways to open a TFSA: “Visit your bank, credit union, financial service provider, advisor or planner for more information and to open an account today”.
b) The cost of the television commercials was approximately $3 million. This included production costs and the charges for airing the commercials in both official languages across Canada.
c) The television commercials commenced airing on January 5, 2009 and ended on February 2, 2009. The frequency of the commercials being aired varied by market size and location.
d) No future television commercials to promote the TFSA are planned at present.