Mr. Speaker, it is a real privilege to rise today in support of this legislation, Bill C-32. This is a good news day for Canadians.
I am very pleased that the government has responded to suggestions by the New Democratic Party opposition to move in this area and that it has listened to the voices of Canadians from one end of this country to the other to try to close a very serious loophole in terms of tobacco addiction.
I have listened to some of my colleagues in the opposition, and I agree there are major areas yet to be dealt with by the government, by Parliament, issues of huge importance, like the contraband issue, like the fact that we have not been able to stop tobacco companies from designing new smokeless products. There is no end to the job at hand by parliamentarians, but we have to take this journey of cracking down one step at a time, wherever possible, when it comes to the very crass, very manipulative marketing of big tobacco. Let us face it, that is what this is all about.
We are here today because big tobacco in this country has found a loophole in the Tobacco Act and regulations that tries to restrict the sale and marketing of tobacco products. The companies have taken advantage of that loophole and designed products that are specifically targeted at creating a whole new market, another generation of smokers. Their market is dwindling, their market shares are falling, their profits are not as large as they once were, and they need to capture the hearts and minds of another group of Canadians so they are addicted to tobacco products for a lifetime.
We are talking about the most clever products one could imagine. I wish we could use props in the House. I know it is against the rules, but if we could, we would show Canadians what we are talking about, show parents how serious this issue is and how important it is that the House finally acts on cracking down on these kiddie products, these little cigarillos that are designed to look like candy or cosmetics, which have the flavours of the world embodied in them, from cotton candy to peanut butter to banana to orange to cherry, and the list goes on and on.
These are wonderfully smelling products that are designed to appeal to young people, to make them want to purchase them because they look so harmless, so appealing. Big tobacco knows that if these young people smoke these products they are more addictive than even normal, regular cigarettes. They are more harmful than the run-of-the-mill tobacco products. Worst of all, they get those kids addicted to cigarettes and smoking before they are even of legal age to smoke.
This is really about shutting down, closing a loophole that tobacco companies have taken advantage of. These products were never intended to be part of any legislation or regulations that this Parliament would allow. We cannot envisage the creativity, the ability of big tobacco to develop such products.
Who would have thought that big tobacco in this country would be so crass, so profit hungry, so disrespectful of human health and well-being that it would design products to deliberately get young people hooked? Imagine.
The bill is something that many anti-smoking activists have called for in this country for a number of years. They called on members on our side of the House, and we responded by saying this is a serious issue and it is time that we had legislation.
I brought forward a private member's bill last spring. What was important about that was not so much that I brought it forward but that it was the result of work by many young people across this country.
The youth behind this legislation have to take credit for what has happened here today. They have to claim a victory. Members saw their lobbying here in the House last week. They were responsible for bringing forward a little pencil container for every member of Parliament, which contained two products that resembled each other. They looked sweet and innocent and trendy and colourful, and they smelled pretty. One was a tobacco product and one was a candy product.
This showed all of us how far tobacco companies and large profit seeking corporations will go in order to trap young people into a lifelong addiction to smoking. They know that if they can get them at that age they can get them for a lifetime and their profits will continue to go up. It is more important than anything else we do in the House to stop tobacco companies dead in their tracks when it comes to products that appeal to children and teenagers.
The facts are in. Some in the House may say that the legislation does not go far enough. That is true. The bill could do other things. It could go after all sorts of smokeless products. The bill could look at chew products, which about 1% of the population actually uses, many of them young people. These products are typical chewing tobacco, but they are flavoured. They are interesting to chew, I guess, but they are addictive. We acknowledge that is a problem with the bill.
The bill is also flawed because although it gets at most flavours, it does not go after menthol, because that has been around since the 1920s. We would have liked the bill to close all loopholes and to crack down on all flavoured products and all types of products, not just cigarillos, but we have to make progress in this place. We cannot sit back and continue to squabble.
We have to leap at this moment. We have to capture the imagination of young people and join with them in their efforts. We have to tell them it was a good campaign. We have to tell them they did a great service to Canadians and we owe them a debt of gratitude for their leadership.
I dare say that if it had not been for those young people and many anti-smoking alliances and organizations, I would not have brought forward a bill, the Conservatives of Canada would not have promised to take up my bill in the last election, and the Minister of Health would not have brought forward a government bill that adopts many of the ideas that I raised in my private member's legislation.
It is a sequence of events that shows how important it is to listen to Canadians and to be responsive and to take steps toward ending something evil, something that is harmful, that is contrary to any notion of a healthy population, to curtail and eliminate those products.
That is what we have done today with this legislation. The government has brought in legislation that would eliminate flavoured tobacco products from the marketplace. All of those interesting flavours and smells that ensnare young people, that capture their attention and imagination and make them want to try one of those cigarillos, are gone. Furthermore, we have said that companies cannot try to get young people to start smoking by selling little cigarillos individually.
Not is only is the flavour gone, and by the way, Mr. Speaker, Let's Make Flavour ... GONE!, is the slogan of the young people who worked so hard on this issue, the Northwest Youth Action Alliance and the eastern Ontario youth action alliance, all those folks involved in stopping the sale of flavoured cigarillo products have to take credit that the bill not only bans flavoured tobacco but it bans the sale of individual cigarillos.
Even if they were not flavoured, the fact that these tiny products are sold individually without proper warning labels is also an inducement to start smoking. They are also designed to appeal directly to young people.
Young people go to corner stores and buy one of these little products for $1 or $2 because they think they are harmless. “Why not? Let's just try it for the heck of it. It is something to do, and others are doing it.” Before they know it, they are hooked. Before we know it, there are serious, high rates of smoking among young people and we have a higher than ever rate of death and illness among Canadians. It is no joke. When we look at the statistics, this is a serious issue.
Tobacco use is one of the biggest public health threats the world has ever faced. Do you know, Mr. Speaker, that there are more than one billion smokers in the world? Globally, the use of tobacco products is increasing, although it appears to be decreasing in some of the high-income countries. Almost half of the world's children breathe air that is polluted by tobacco smoke. The epidemic is shifting to the developing world, with more than 80% of the world's smokers living in low- and middle-income countries.
We know that tobacco kills 5.4 million people a year. That is an average of one person every six seconds, and it accounts for one in ten adult deaths worldwide. It kills up to half of all users, and it is a risk factor for six of the eight leading causes of death in the world.
Because there is a lag of several years between when people start using tobacco and when their health starts to suffer, the epidemic of disease and death has just begun. There were 100 million deaths caused by tobacco in the 20th century. If current trends continue, there will be up to one billion deaths in the 21st century.
Unchecked, tobacco-related deaths will increased to more than eight million a year by 2030, and 80% of those deaths will occur in the developing world. Therefore, every step we can take towards preventing people from getting started in the first place is absolutely critical. It is a life and death situation.
If we were to look at cigarillo products and realize that the sales of cigarillos in a few years jumped from 50,000 to 80 million or more, we get a pretty good idea of how clever the tobacco companies have been and what their intentions were. Their intentions were to design a product that would appeal to young people and get them hooked on cigarette smoking, thereby handing them a life sentence of addiction to tobacco.
Smoking statistics in Canada are real, glaring and horrific. In Canada today, smoking rates for 15- to 19-year-old boys are about 18%, and among 20- to 24-year-old boys, it is 32%. It is slightly lower than for girls, although we know the tobacco companies are busy trying to design products to appeal to young women as we speak.
On the same day that the minister introduced this groundbreaking legislation, Bill C-32, there was a program on national CBC TV called Busted. It was about the tobacco companies designing new packaging to appeal to all kinds of different populations, such as slender packs that look sexy, packages that open sideways because that is innovative, some with light coverings because people will think they are light cigarettes when those words cannot be used, or dark coverings to show that these are solid products. The tobacco companies know no end. We have to stop them each and every step of the way, every time we can.
Let us look at the statistics, in terms of cigarillos. Boys, between the ages of 15 and 19 years old, either have smoked occasionally or every day a cigarillo 30% of the time. Among 20 to 24-year-olds, 57% of young men have smoked cigarillos on an occasional or a daily basis.
Let us translate that kind of intensity of smoking among young people to the deaths we face down the road. Based on 2008 statistics, for cancer, men have an incidence rate of 11,900 and women of 5,500. For heart disease, men have an incidence rate of 6,300 and women of 3,900. For respiratory problems, men have an incidence rate of 4,900 and women of 3,500. The total of men with some sort of complication because of smoking is 23,800 and of women 14,500.
The statistics speak for themselves. I think everybody in this place knows we have to do something. This is why I recommend we support the bill even though it has a few flaws such as the absence of menthol, it does not include smokeless products like chew and it gives the tobacco manufacturers and the retailers a fairly lengthy period of time to get the products off the shelves, up to 270 days. Some would say that is a long time, and I agree. I would like our manufacturers and our retailers to take note of the debate today and come to the conclusion, I hope, that this place is united in its support for the legislation and that it will not be a matter of very much time before it is passed and they must abide by the law.
In fact, I hope, despite the concerns of members of the Liberal and Bloc parties, which I share, they will see the importance of dealing with this bill quickly, getting it to committee, seeing if there are any amendments that have to be made, which can be handled quickly and expeditiously, and getting the bill passed by both houses before we rise for the summer. By the time children start to go back to school in September, many of these products will be off the shelves, not visible and not there to tempt and tantalize them. We owe that to Canadians. We owe prompt and swift action on this legislation to prevent any more young people and children from trying these cute, trendy products, which bring death and sickness if they lead to an addiction to smoking, and we do know that they lead to addictions.
I have heard many of my colleagues suggest that the real issue is not these products and that we really have to focus all of our attention on contraband. Contraband is a very serious issue. I know about the amount of cigarettes that appear in garbage bags and are readily passed around for cheap. I know how harmful that is. However, I also know we have to deal with that issue separately.
In fact, members will know that I presented a motion to the House that had support from all parties. It called on the government to take immediate steps to deal with contraband. In fact, all three health critics of the opposition sent a letter to the Minister of Health and the Minister of Public Safety, demanding action on contraband. There is no doubt that we will keep the pressure on that issue.
However, let us not be fooled into thinking, as big tobacco would have us believe, that the real problem is not its products but contraband. While it is busy trying to go after contraband because its own markets are threatened, it refuses to acknowledge that its products designed to create a niche market to build its markets and profitability is a part of its doing and has to be stopped. The industry refuses to acknowledge its wrongdoings and how it, each and every day, tries to develop a new market and a new product to appeal to people to get them addicted to smoking because its livelihoods and profit margins depend upon it.
Let us not mix apples and oranges. The bill is designed to get after those kiddie products. It is designed to stop those flavoured cigarillos. It says that cigarillos must be packaged into containers of no less than 20 and they must have proper warnings. That is the objective the bill.
