Mr. Speaker, I appreciate the honour to stand here today to talk about culture and Canadian content.
I want to pick up on the question that was asked earlier by the hon. member for Calgary West on Canadian content rules and regulations. As a former broadcaster myself, I remember filling out many forms and going through the motions of doing the 30% Canadian content when it came to radio broadcasting.
It is a very good question because we have to ask ourselves whether it is a question of instilling this in order to put upon the public restrictions as to what they can listen to. The point is to promote our culture. The point is to expose the talent that we have to all three coasts. That is not an easy task to do when we are in the second largest country in the world.
For example, Great Big Sea, a band from my home province of Newfoundland and Labrador, is a very popular band all over North America, but would it have succeeded in the absence of Canadian content rules? That question will probably remain unanswered, but it certainly did give it a start to go across the country. Recently, it has had great concerts in British Columbia and south of the border. Part of its success is due to the Canadian content rules that we have.
I do not think the purpose of it is to put restrictions on citizens, particularly our youth. The point is to promote what it is we have, to promote Irish, Newfoundland and Labrador folk music across the country. It is something that is now being seen in CD sales across North America.
To me, Canadian content rules and regulations are less about the rules and regulations and more about the promotion of the culture that we have, and in particular in this case the culture being Newfoundland and Labrador which I always say is over brimming with culture, one that Canadians certainly do appreciate and enjoy.
I have been on the Standing Committee on Canadian Heritage for quite some time. Right now the bulk of broadcasting and the bulk of film production is done in the major centres, whether it be Toronto, Montreal, Calgary or Vancouver. However, there are other regions in the country that have a story to tell. We have to achieve the widest audience possible for them to tell that story. It is a good story and it is successful.
My hon. colleague from Churchill is a fine example of a show that she was on called North of 60 which I enjoyed very much. It was a good insight as to the culture of that region of our country, a part of the country with a small part of the population that probably would not have been recognized because the capital was not there to do this in the private markets. So as a government we helped. We helped them tell their story to the world.
Recently, there was a documentary about the seal hunt. It was based at Twillingate which is in my home riding. With the fuss going on and of course the arguments back and forth between the activists in the United States and Europe and we as seal hunters, and I fully support the seal hunt, our story had to be told. It was told from the viewpoint of an area that is rich in culture, rich in heritage, and dependent upon a way of life that we continue today. That story was told and thanks to the investment by the Government of Canada, we have done it.
When it comes to Canadian content, I have a few points to make. The Canadian Radio-television and Telecommunications Commission, or the CRTC as we know it, is the central body for regulating and overseeing the Canadian broadcasting industry. The Liberal Party remains confident that the CRTC has successfully helped the broadcasting system to achieve its objectives. When I talk about regions, I remember seeing a documentary some time ago about the architecture of churches in the small towns of northern Quebec. I watched it in Newfoundland and Labrador and what a good story it was.
Even though some people may think our Canadian content rules are restrictive, they are not. They are a promotion, a promotion of the French culture in Quebec where churches were the focal points of smaller communities. The architecture of these churches in small communities is unbelievable and a great story it is, and that is the key.
Canadians are best served by a broadcasting system that offers an ample supply of high quality, distinctively Canadian content that enlightens, entertains and informs citizens. I just gave the example of the interviews of sealers in Twillingate, Newfoundland and Labrador. This is programming that brings us together from coast to coast to coast. It is investments that we make to bring Canadians from places such as northern British Columbia, to the oil fields in northern Alberta, to the salmon rivers of New Brunswick.
We find that in a country this large with a population of only 30 million people, we need a crossroads of communication, one that is essential for a country this size and the culture that we have. That is our responsibility to the people of this country and, to me, that responsibility has to be emboldened within our Canadian content rules.
It is not so much a restriction upon content but it is the promotion of expression from all areas of this country, whether it be a terrible situation on the east side of Vancouver when it comes to homelessness, or whether it is the plight of a small village in Newfoundland and Labrador dependent upon the fishery, which has recently seen a downturn.
Some of the goals that we stress in Canadian strategy are: to put more emphasis on high quality Canadian content that reaches wide audiences and reflects Canada in its diversity, diversity of people and diversity of region; to put emphasis on funding Canadian drama, children's programming, cultural programming and documentaries that reach wide audiences; to provide the CBC, the Canadian Broadcasting Corporation, with specific funding for the provision of high impact programming consistent with its public service mandate; and to consider a number of measures to simplify funding in order to provide greater economic efficiencies and improved priority setting.
To ensure efficient and effective practices for monitoring Canadian content, the Liberal Party would focus the mandate on the Canadian Audio-Visual Certification Office and task it to conduct Canadian content certification on behalf of the federal agencies and programs.
In a letter dated September 30, 2005, Guy Mayson, President and Chief Executive Officer of the Canadian Film and Television Production Association, or the CFTPA, proposed a new policy framework for Canadian television content. Among other things, the CFTPA requested that structural amendments be made to the Broadcasting Act and that the CRTC's 1999 television policy be revised to reintroduce compulsory expenditure thresholds on programming by conventional broadcasters.
One of the issues we need to get back to is Canadian drama when it comes to the content we have. We contribute a lot to Canadian drama and over the years we have been extremely successful. Many Canadian shows, such as the one my hon. colleague from Churchill was on, North of 60, are prime examples of stories that are seen around the world and have touched many people around the world. Even though they started out as distinctively Canadian stories, the themes were attractive to everyone because of their human content and the perseverance of the human spirit.
If there were any message from my home town that I would like to bring to this House it would be that I believe in the promotion of our regions across the country. I also believe that our Canadian content rules help to promote the expression of our cultures from coast to coast to coast.