Information & Ethics committee  There are three points there that I think you've made. With respect to the work in the U.S., that particular project is a project for a client. They use it; it's their servers. We help them set it all up, sure, but we don't use that data for anything. It's theirs. They use it with their client.

Information & Ethics committee  Both. Sometimes we help with making images. We have done a limited few videos, but usually videos come from some other place. Oftentimes, what happens is that a client has an idea. They have an image. They generally have the text they want to have, or the message they want to convey, and then we help them craft that into the advertisement that we then place on their behalf.

Information & Ethics committee  Yes. Sometimes clients want to do advertising that is just not going to work. We know from experience that it's not compelling or it's not particularly interesting. The individual or the campaign thinks it is, but we know that it's just not going to work. We let them know. If they insist, we'll certainly run that ad for them.

Information & Ethics committee  If it's a requirement in that particular jurisdiction, then certainly we would add that information. I know that in British Columbia, for example, as long as the ad links back directly to the candidate who is advertising it, then you don't need to have the “paid for by” at the bottom of that particular ad.

Information & Ethics committee  Clients have asked us to run ads that are quite negative. We let them know, typically, that they are less effective than ones that might be towards their campaign, but we have run ads that have been negative, in limited circumstances. They are attached directly to the campaign, and that's very clear.

Information & Ethics committee  It depends on the client, and it depends on the advertising, so there are some clients that we will advertise for, then invoice them at the end of the period, and then get paid. There are others that we ask for payment from up front for the whole amount of their budget, and then we draw down off of that.

Information & Ethics committee  With BeLeave we asked to be paid first.

Information & Ethics committee  Once they paid us the first time, when they said they were transferring another sum, we may have started advertising into that sum, knowing that they'd paid us before and were likely to pay us again. However, in the first instance, if I recall correctly, we got the money first and then started doing the advertising.

Information & Ethics committee  Okay.

Information & Ethics committee  Right. It may have been a Word document. If I open a Word document, sometimes it has auto-dates on it, in which case it might have updated the date. I would have to go back and look at the original again. I know that all of that information has been sent to the—

Information & Ethics committee  It just may have been the format I had it in. I apologize if it came through that way. I will definitely go and double-check to see the exact date, if that's incorrect. It might have auto-updated.

Information & Ethics committee  Correct.

Information & Ethics committee  I think it aligns with the 400,000 U.K. I think that's what that's from.

Information & Ethics committee  No. We don't do the money translation. Typically, we will do an approximate translation the day of in terms of what the fee ought to be.

Information & Ethics committee  Yes, but that would have been sent at the time of the invoice and everything that went along with it. If there's a mistake with the date, I can certainly look at it. It was likely a Word document and I opened it up to see if that was what it was. Then I printed it. Sometimes Word documents auto-update.