Canadian Heritage committee  Are you talking about Port Royal? There are several.

Canadian Heritage committee  That's the beauty of having so many provincial and national historic sites around the bay. You have places like Port Royal. You have places like Grand Pré. You have the Martello Tower. When you look at it, there's a lot of it that is already very, very protected.

Canadian Heritage committee  I also think it's a bit hard too, because the ethnic media is certainly receiving the information.

Canadian Heritage committee  The challenge, I think, is for them to see the relevance of their carrying the stories or promoting it. We are blitzing all media channels across the country. I know we actually had some journalists in the province this summer. I can't remember which media it was, but it represented the ethnic media out of Toronto.

Canadian Heritage committee  We think the environmental impact can be carefully managed by virtue of the fact that the people who go to see the seven wonders will be the right type of people. We'll have to make sure, and are making sure, that we have the regulations in place. We'll use another New Brunswick example, and then I'll stop.

Canadian Heritage committee  We have a calendar with a whole successive wave, and as Stacey said, a big focus is with the online world. Are you going to see big ads in The Globe and Mail, The Gazette in Montreal, the Calgary Herald, The Vancouver Sun? No. We wish we could, but the reality of the fiscal environment is that we're being strategic with other methods that we use.

Canadian Heritage committee  It's 44,000.

Canadian Heritage committee  A geopark is a designated area. There are none in North America at this time other than the one in New Brunswick. There are 160 in the world. These are areas in the world that have a unique and fascinating geological history but that also provide an opportunity for potential economic development in terms of tourism around their geological history.

Canadian Heritage committee  Yes.

Canadian Heritage committee  Whale watching is very important to the area, but I want to stress that it is done with great respect. There is a code of ethics in place for all the whale watchers on the Bay of Fundy. There is a great deal of whale research being done. In fact, companies in the region and whale people were instrumental in having the shipping lanes going into the Bay of Fundy changed to protect the whales, because they found that many of the whales that were dying were doing so as a result of damage by boats.

Canadian Heritage committee  There are two answers to the question. On the New Brunswick side, as I mentioned, there's certainly still lots of capacity. We have hotel rooms and whatnot with a lot of capacity. We are also investing in infrastructure in partnership with ACOA and some of our federal partners in Geopark in the Saint John area.

Canadian Heritage committee  I know from New Brunswick's perspective that we are certainly committed to the Bay of Fundy, and have been for a number of years. When we look at our promotion, we see four major pillars that differentiate New Brunswick from other destinations, and we are working in partnership with our other maritime provinces.

Canadian Heritage committee  Exactly. So we are committed. We're already working on programming along the Bay of Fundy. Right now we're working with ACOA on an amazing project happening in Alma, which they're also hoping to roll out through the rest of the Maritimes. It's called the VEOC project, and they're using Alma as the pilot, improving and enhancing that community for the visitor experience.

Canadian Heritage committee  We're the same as Stacey in terms of getting our final numbers. But, for example, at the Roosevelt cottage on Campobello Island, their numbers are up 25%. Numbers at the Hopewell Rocks are up 7% to 8%, and that is after some pretty dismal weather in July, but the numbers in September and October have been very strong.

Canadian Heritage committee  It's not a magic bullet. It's going to take a little bit of time, but by working together and being strategic we really believe that we'll have a significant impact. And we will have mechanisms in place to monitor and measure that impact.