Canadian Heritage committee  It's difficult to know, because we don't know where we are in the standings at any given time. We only know where we're trending. In the last trending information that was sent, the Bay of Fundy was trending upwards, but we really don't know. That's why it's so important to get as many votes as possible.

Canadian Heritage committee  It's a really good question. I think a lot of our time was first spent on getting our own region really excited about the campaign and to reach out to a larger audience. Our focus was then on national media exposure so that we could reach the most people in Canada. From my marketing and communication perspective, I know that in reaching an audience like Toronto, it's very important to utilize those channels.

Canadian Heritage committee  We've had a great partnership with ACOA. Tourism Atlantic has been on board with the campaign from the very beginning. So the federal government has been a willing partner. It's been a really wonderful, unique partnership, with all of us working together on this common goal. Our MPs across the board, across all parties, have been ready to promote the cause, especially as we count down the final 23 days.

Canadian Heritage committee  It's an exciting opportunity and one that Nova Scotia has been working to develop with much excitement. We're doing a lot of research to make sure that we harness those tides, and in the most respectful way. There is significant opportunity for the province.

Canadian Heritage committee  It's a great opportunity. The timing is right. Next week, we're going to be releasing that celebrity video, and it's going to be a viral campaign. We'll be looking to everyone to share that video via their social media contacts. It's one of those very funny videos that we hope will be shareable.

Canadian Heritage committee  CTC is currently running a contest that covers the U.S. market for us. There's a free trip to the Bay of Fundy, if you vote for the Bay of Fundy. We're doing the same thing right now with CTV. So far I think we have 9,000 entries. Is that right?

Canadian Heritage committee  It's 44,000. Correction, that's a big number. I think there are 8,000 unique entries. There are things that are happening. We would be happy to facilitate a mud fight on Parliament Hill. I have a jar of Fundy mud that I can bring to the Hill.

Canadian Heritage committee  We took Measha Brueggergosman and our premier on a tidal bore rafting trip just outside Truro, Nova Scotia. If you haven't experienced that, it's the most thrilling ride of your life and the most fun you'll ever have. The tide comes in and mixes with the current, creating these ten-foot standing waves that you ride into on a raft.

Canadian Heritage committee  We're waiting for the final results of our exit surveys. We won't have a really good picture of that until the season is over. Overall visitation is down by about 3% across the province. What we are hearing, though, in the areas around the Bay of Fundy in particular, is anecdotal information from operators who are saying they had a stellar year and that their rooms are full.

Canadian Heritage committee  That profile gives us an opportunity that we really need not only to attract them to the Bay of Fundy but even to put Nova Scotia, New Brunswick, the Maritimes, on the map.

Canadian Heritage committee  We had a media partnership with Canada AM, specifically, which we'll be extending for the next few weeks. We are putting the final push on. It's been a challenge, because it's been a long campaign. Making sure that we're using our dollars to the best of our advantage as we move towards the finish line has been--

Canadian Heritage committee  And it's similar for Nova Scotia, where there are about 30,000 direct jobs as a result of tourism and 22,000 indirect jobs, and about the same numbers GDP-wise. It's a huge industry that we would love to see grow more, and that's why we are so passionate about this opportunity. We've seen how the other destinations have grown as a result.

Canadian Heritage committee  We do need your help and we appreciate the opportunity to speak before the standing committee this morning. We have had some fantastic success with our partners, as Helen Jean mentioned. We're also getting some celebrity help. If you have visited the Bay of Fundy, you know that you can't help but leave with a little bit of Bay of Fundy mud on you.

Canadian Heritage committee  We hope, anyway. I'm sure there'll be some for that in there. I think an important thing for all of us to realize is that there are going to be one billion votes in this competition at the end of the day. To win as Canada, we have to have a large percentage of those votes. We've been working hard to get those votes and now we're into the final 23 days.

Canadian Heritage committee  That's right. You can follow the campaign on Twitter. If you're a Twitter follower, you can check us out at votemyfundy.com as well. This is a simple thing that all of us can do. For the next 23 days, on every email you send, put a simple signature at the end with votemyfundy.com, encouraging your colleagues and family members to visit the site and vote for the Bay of Fundy.