Environment committee  We're already on our way. Of course, the EU set a 90% target for 2029. We can certainly have a conversation about targets, but just for the record, the beverage industry specifically has targets in place in almost every province.

Environment committee  Absolutely. The beverage industry is still heavily involved in aluminum packaging, which is, again, highly recyclable.

Environment committee  I would say that, of course, as with all consumer packaged goods, we are at the will of the consumer. We buy and sell things in the marketplace, and that's what we do. I would point out, however, that the move—not only in the beverage industry but in other companies and industries for consumer packaged goods—has been done for a reason.

Environment committee  Well, not necessarily. We have blue box jurisdictions that are reaching the same levels as deposit jurisdictions. The main issue right now for data in Ontario—which someone mentioned earlier—is that each blue box program, for example, is controlled at the municipal level, so you literally have a couple of hundred different programs.

Environment committee  The 75% is a Canadian average across all jurisdictions. The data is kept at the provincial level, so that's on average across all of the provinces. That includes deposit and non-deposit jurisdictions.

Environment committee  Bob is right to bring up various provinces. It's not very well known that across the country, at various rates, industry is paying for that extended producer responsibility already. That includes Ontario, for example, where industry pays 50% of the blue box cost, which is shared with municipalities in more of a partnership.

Environment committee  Thank you, Mr. Chair, and thank you to the members of the committee for providing the opportunity to speak about the leadership role that the beverage sector is playing in Canada to help build our circular economy. We share the Government of Canada's goals to reduce waste and increase recycling.

Health committee  Alcohol companies can advertise in bars as well.

Health committee  Well, they are definitely there.

Health committee  I can't speak to that, because I don't know what jurisdiction that picture was taken in. There are rules and regulations in place in Canada, which we follow, and other jurisdictions have different regulations, so I can't speak to that.

Health committee  Health Canada has deemed, through their risk assessment process, that energy drinks are safe for consumption for adults, and in fact they—

Health committee  As far as the marketing of our products in legal establishments where we are legally allowed to sell our products is concerned, no, I would not. Potato chips are sold in bars, and other cola products, which are all deemed safe by Health Canada, as are caffeinated energy drinks.

Health committee  Again, I can't speak to that because I haven't seen it. I'd love to follow up with you on that afterwards.

Health committee  As for the answer to your question about agreeing to remove our products, even the promotional items like the bar fridges behind the bar, no. Our products are allowed to be sold in establishments that sell beverages of all kinds.

Health committee  I'd also point out that in bars there is an age limit on who can buy alcohol.