Industry committee  Oh, you mean the reporting back to the government. No, I have no problem with that. I've worked in the U.S. for most of my career, and reporting is a very small component. If it would be useful to the government, then I'd be all for it.

Industry committee  We touch on it. Thank you for calling on me for that one. Knowledge translation through consulting happens all the time, in STEM and non-STEM. We've run into it mostly in going into non-STEM, into clinical and social sciences—

Industry committee  Right. That's what I was trying to get to. Those are one-on-one. How do you scale that opportunity? If the knowledge transfer happens only in a face-to-face situation, only by the creator, it's not a scalable opportunity, and that's what we're looking for with these social enterprises.

Industry committee  Right.

Industry committee  What are they looking for, and that type of—

Industry committee  Which we would call a push, yes.

Industry committee  Well, we had a little bias, things in our favour. We started with the energy industry, and we know the people in the C-suites in Calgary and used those personal connections. They have to trust you enough to share their problems with you. Most companies will say that they don't have any problems.

Industry committee  We actually call it a market pull. We would call it a market push for an invention that's created at the university and we go out to push it to a company we think can exploit it, but we actually do it the opposite way with the WCIO. We catalogue the institution's capabilities and then we go to industry and ask what the problem is, and we use that problem as a draw on the resources that are available across the west at academic institutions.

Industry committee  Yes.

Industry committee  Right.

Industry committee  It's the other way. We draw on it.

Industry committee  Right, across the four provinces with just eight people.

Industry committee  Once they trust you and you get the kernel of information that can describe it such that it doesn't point to deficiencies in their company, but in a specific enough way that you can say, “That knowledge is available at the University of Alberta, and I can make the introduction....”

Industry committee  If you want to get every single one.

Industry committee  You could get the bulk of them, I think, with the U.S. and Canada.