Information & Ethics committee  Coming from a country where basically all the life is all so digital, I very much agree that it doesn't mean stopping the progress. I will continue now with Mr. Balsillie. You, several times, underlined the need to regulate the political micro-targeting, or the political parties' ads.

Information & Ethics committee  A lot of damage can be done by micro-targeting ads concerning the environmental damage, for example, or medicine, or several other sectors. My last question would be—

Information & Ethics committee  Thank you. Thank you very much for those inspiring presentations to kick off the morning. I will start with a question to Mr. McNamee. My reading and my understanding are that it is really difficult to force the toothpaste back into the tube once it is out. I do think that the use of artificial intelligence—algorithms—is here to stay.

Information & Ethics committee  Hello, everyone. I am Keit Pentus-Rosimannus, representing the Estonian Parliament today.