Canadian Heritage committee  No.

Canadian Heritage committee  Yes: MySpace is ripping it up. MySpace is a mess. So here's what we tell our clients, and I'm speaking from experience. I was hired twice as an SVP of digital media to go into content companies to fix them. Three or four years ago they said, “We need someone in digital media”. A TV production company tried to bring me in.

Canadian Heritage committee  This is really difficult and controversial, because quite frankly--

Canadian Heritage committee  No, no, I'm not that republican; I'm an eco-capitalist. There is a long history of artists being abused by large companies who...and I have to be very delicate here, because they are some of my clients. But there has been a long history of artists being abused by people who find a way to place barriers to entry, and then leverage that, and give the artists, or the sports celebrities, or whatever....

Canadian Heritage committee  I know. Did you see what I did there? I was making you look good.

Canadian Heritage committee  I was just looking at all your websites. You guys are doing a great job. Every single one of you pops up as number one in Google search.

Canadian Heritage committee  MP, member of Parliament—nice job.

Canadian Heritage committee  Oh, my God, yes--I mean, so many. There's a brand new ad agency in Minnesota that no one knows about. It's probably going to be one of the biggest in the world. It's called Axiom Partners. All they do is data. They just look at data and then they go and sell the data back to the brands and say, “Here's what everyone's doing.”

Canadian Heritage committee  Who's we?

Canadian Heritage committee  How do we make sure that they get paid? Who's “we”?

Canadian Heritage committee  Here is my vision. Artists are already being paid for their content. In fact, I met with a gentleman at Ericsson, over in Europe. Most people don't realize that usually, for the IP-blocking services for BitTorrent, most people are paying 10 Euros or $10 to block their IP so that they can use BitTorrent.

Canadian Heritage committee  It's an IP-blocker.

Canadian Heritage committee  You have an IP address linked to your computer, and if you block that IP address, people can't necessarily determine where you are or who you are. A lot of people use this when they use BitTorrent or use streaming sites. The real key here, and the reason I built my company this way, is that I could see five years ago that everyone was already paying for content: they were paying for it with their data.

Canadian Heritage committee  Life's good: in Canada, with free health care....

Canadian Heritage committee  Hi. I appreciate you inviting me down to speak. I read most of the reports that were created from the one that I believe you did back in April. I should probably just give a bit of background about who I am. I am a proud Canadian, but I live and work in the United States. I left Canada in 2004 to go and work in the U.K., because I wanted to understand the mobile space and nothing was happening in North America.