Canadian Heritage committee  We actually have been working with celebrities and do have a gentleman in Quebec. He is a young gentleman, a very vibrant entertainer. His name is Jean-François Breau, and he is our spokesperson. He has been raising the profile of the Bay of Fundy. He's often asked to host television shows or to be on shows like Salut Bonjour, etc.

Canadian Heritage committee  And it's a claim that we can make forever, and all of us certainly intend, in all of our marketing efforts and all of our promotion efforts, in New Brunswick and Nova Scotia, to continue to pound that message out. It is forever.

Canadian Heritage committee  We also can't forget the role of social media. We are being very aggressive. The Canadian Tourism Commission has helped us a great deal with the social media campaign. We are working with social media experts, and our message is going everywhere. It's been very viral. That sort of thing is happening.

Canadian Heritage committee  I can start with New Brunswick. We have about 33,000 people employed in full-time-equivalent positions in the province of New Brunswick. In addition to that, tourism represents about 3.2% of New Brunswick's provincial GDP, which is among one of the higher GDPs in Canada for tourism.

Canadian Heritage committee  There are a couple of things that we're doing. There is an Atlantic Canada tourism partnership of New Brunswick, Nova Scotia, P.E.I., and Newfoundland and Labrador, along with ACOA. We are working very aggressively in the European market in particular. We are doing everything from familiarization tours with tour operators to travel agent training.

Canadian Heritage committee  I'll add a couple of points to that, seeing that you are familiar with the business. We have tour operators who are based in the U.K., London, France, etc. We've struggled to have the Maritimes, the Atlantic region, on their Canadian itineraries over the length of time and to the depth we would like.

Canadian Heritage committee  We hope.

Canadian Heritage committee  We'd like to say that for a trip to Starbucks, you can vote ten times.

Canadian Heritage committee  The Bay of Fundy is truly a Canadian icon, although perhaps not as well known as the Rockies or some of the others, but incredibly impressive. It is seen as a natural wonder. It has been declared so by journalists and magazines from around the world. For those of you who may not be quite sure where the Bay of Fundy is, it is basically nestled between New Brunswick and Nova Scotia.