Canadian Heritage committee  I don't know. I can't tell you by percentage, but I must say that there are two currents of ideas in the curatorship of museums. Some are quite resistant to marketing forces, because I guess they believe it will make culture the servant of money. On the other side, most managers and museum directors agree that marketing is an important force that should be strengthened.

Canadian Heritage committee  Food for thought has to be well dosed, and it has to go to the right clientele. For example, I worked in northern Sweden with the Lapps, with the Sami community, and we did their national museum in Jokkmokk. We designed the exhibition of the museum like a reindeer corral. In other words, in the fall when they gather all the reindeer, they make them go around in an area where they turn around, and turn, and turn, and that's the first level.

Canadian Heritage committee  Smaller museums have an annual budget problem. This is all across the board in every country. I have not seen many small museums that have sufficient money, because their staff are always thinking about developing new programs and helping children become more aware of things. Apart from that money, I've seen what I call professionalization of museum workers in the last 40 years.

Canadian Heritage committee  This is a kind of evolution. There has been...with the arrival of computers in the 1980s, we saw many museums experimenting with the new technologies. My idea on this subject is that all these communication devices you have, your iPhone or whatever, cannot replace the basis of the three-dimensional objects or heritage that the museum or the heritage site can provide.

Canadian Heritage committee  Thank you, Madam Chair. Good morning, everyone. Since I just found out yesterday that I would be here today, I have no document to submit. First, I will go over my career. I have worked in museums for almost 50 years. I have been an observer of the museum cultural scene for all that time.