Health committee  As I indicated in my remarks, the idea is to borrow from that we know from other products already out there. There's quite a bit of research with respect to how packaging impacts the uptake in use, by youth in particular. We do know, and I do believe there is good reason to believe, and I think my colleagues to my right also speak about this within their position, that plain packaging not only allows an opportunity for appropriate information to be conveyed, but also minimizes the attractiveness to youth.

Health committee  Thank you. Good afternoon, everybody.

Health committee  That's okay. I'm fairly flexible with the title, although I did work hard to get it. Good afternoon, and thank you, Mr. Chair and members of the committee, for the opportunity to speak with you today. As you heard, I am Dr. Eileen de Villa, and I am the medical officer of health for the City of Toronto, where I serve the 2.8 million residents of our very fine city.