Fisheries committee  It's probably a combination of factors. The cost is certainly one that's valid. I think being organized is another reason. If you have a vertically integrated organization, it's easier to go through the process. I also think the corporate world was more quickly in tune with the trend.

Fisheries committee  I'd say we're in the middle. As I mentioned, there are countries that are hands-off. It's a business decision.

Fisheries committee  Thank you. I propose that we skip to slide 27 to talk about what we've been doing with respect to eco-certification in Canada in terms of government, and end on that. DFO, with the provincial governments, has developed a strategy for eco-certification, recognizing the trend and the importance of the issue for the Canadian fishing industry.

Fisheries committee  I appreciate the committee's flexibility. Marine Stewardship Council, as I mentioned earlier, seems to be the most popular one in terms of what the markets are demanding but also what the fish producers around the world have chosen. Eco-labelling options in the farmed species are evolving, as I mentioned.

Fisheries committee  Thank you. My name is Nadia Bouffard. I am the Director General of Fisheries Renewal at Fisheries and Oceans Canada. Essentially, my role is to oversee the renewal of national fisheries management in Canada to improve the sustainability of the fisheries. Today I am mainly going to try to provide you with information about new market trends toward demanding proof of the sustainability of seafood, and to describe what the Department is doing to address that new trend.