Canadian Heritage committee  No, it's a project that we developed and produced.

Canadian Heritage committee  Our budget this year is just a little over $71 million.

Canadian Heritage committee  I'll ask James to complete my answer, but that's something that is essential for us. It's not only part of our outreach, but it's also part of our programming. We devote a lot of money to certain types of programming that deal exactly with that approach, because inclusion and the contribution of new Canadians, the way this country has been built over the last decade, is essential to recognize their fabulous contribution.

Canadian Heritage committee  A project we did last year, Mighty Jerome, about Harry Jerome the famous athlete, is an example on how we approach those subjects. That's an NFB production.

Canadian Heritage committee  English production is $22 million and French production is $17 million. Distribution costs are roughly $6 million. Marketing, accessibility, and outreach are $13 million. Digital development is $4 million, and internal services are $9 million. That's roughly our....

Canadian Heritage committee  When someone says they need more money, the temptation would be to say yes, but we've been very realistic over the last five years in doing our digital shift. We knew we were in difficult times and we did it entirely from an internal reallocation of funds. We've done our own strategic review for the last four years.

Canadian Heritage committee  That will be essential, but we'll align with that direction, for sure. We hope there will be a global plan and that we'll be able to have our way in that approach.

Canadian Heritage committee  Of course, but given our autonomy, we feel it's important for us to take opportunities to serve Canadians. If there is a general approach, we want to be part of that approach; we don't want to isolate ourselves. We want to be part of the fabric of the country, basically.

Canadian Heritage committee  The way we're organizing our content on nfb.ca is also a way for Canadians to get a sense of how the nation has been built over the last 75 years that we have been here. All that content becomes available, and people can see different phases of the story of this country, at least for the last 75 years.

Canadian Heritage committee  To complete that, I'm sitting on committees where we meet regularly on the 150th anniversary, so brainstorming will come out of that. I'm very positive that we'll be able to fashion something that will be exciting.

Canadian Heritage committee  As part of our digital transition, we have a collection of 13,000 films and 500,000 photographs. We have a considerable amount of material we are currently digitizing. So the transition is actually creating jobs. Given the large amount of material, no one in Montreal, or even Canada, was able to take on the job of digitizing our collection.

Canadian Heritage committee  Over the years, we have had an attrition rate that was generally.... Our number of employees certainly has decreased considerably. We have 435 employees this year, but that decrease in staff was not caused by the digital age. As the parliamentary allocation has been the same since 1995-1996, our purchasing power has decreased every year.

Canadian Heritage committee  It was reduced through attrition, but many new positions have been created, including on our Web teams, especially within the team that manages and organizes our NFB.ca platform. It is a fairly interesting process, as we are realizing that young people are bringing new skills to the NFB.

Canadian Heritage committee  The approach we have now—and I know that 2017 is “tomorrow”, but it's still five years down the road—is to make the road to 2017 and to develop the equivalent of Canada CODE, which we developed. It was extremely popular all over the country. If we can team up with other organizations, other departments of the government, we could be one important actor in that digital storytelling in which we excel, in which we have leadership, creating interactive works and making tools accessible to Canadians.

Canadian Heritage committee  It's a little bit early, because we are constantly developing different projects. We don't yet have that plan. Our plan so far is more in building that road to 2017. We produce roughly 100 films a year. In our current production we are approaching different themes that may lead to that concept, but so far we don't have that plan.