Canadian Heritage committee  We have not analyzed people's motivation. The other conclusion we could draw from your analysis is that, once people see a movie in theatres, they don't watch it again when it's on TV or on other media.

Canadian Heritage committee  Some expenses are eligible under the Telefilm Canada fund, the Canada Feature Film Fund. The mandate of the Department of Canadian Heritage is, first and foremost, cultural. Clearly, there is an economic aspect, but on a daily basis, our objective is not really to have John Travolta come to Vancouver.

Canadian Heritage committee  It's easier to fly John Travolta from Hollywood to Vancouver. He can go back and sleep in his own bed that same evening. Whereas if you bring him to Halifax or St. John's, Newfoundland.... So a lot of the business in B.C. is for foreign productions. Other big centres in Canada for that are Toronto and Montreal.

Canadian Heritage committee  In theory, yes. As I mentioned, the market is now the planet. So as soon as a film is on Netflix—and there are Canadian films on Netflix—it has an audience that was not there before films became available on this streaming service. My difficulty in answering your question is that I cannot give you the metrics of what this new viewership is.

Canadian Heritage committee  No, it's not available.

Canadian Heritage committee  I invite you to ask Netflix.

Canadian Heritage committee  There are Canadian films on Netflix, and we're just talking about Netflix, but there are other streaming services. There are Canadian alternatives: shomi, CraveTV, Illico. There are Canadian alternatives. I'm sorry, but we have no idea how many Canadian films are on Netflix. We know there are some.

Canadian Heritage committee  More and more films will need to diversify their sources of financing. As I've mentioned, financing remains a key challenge in this business. Co-production agreements are international treaties signed between two countries. I'm no lawyer, and when I started in this job a few years ago, Mr.

Canadian Heritage committee  Basically, the tools have remained the same: tax credits, Telefilm Canada, the National Film Board of Canada. We should see, but 10 years ago, that the National Film Board might produce more feature films; since then, it has migrated a great deal toward producing online animation and toward everything computer-generated.

Canadian Heritage committee  I wouldn't have written anything different, absolutely not. the first graph you are referring to on page 20 shows the trends in the movie theatre market. As for policy tools, they are basically the same.

Canadian Heritage committee  Just be careful, the tools themselves may have not changed, but Telefilm Canada, which has been around since 1967, has tailored its programs to the new technologies. The NFB has adapted to the new technologies. The industry and entrepreneurs distribute films over new channels. They use social media.

Canadian Heritage committee  Yes, I tried to paint a picture today of the policy framework. Clearly, I don't know who you are going to invite, but if representatives from Telefilm Canada or the CRTC—

Canadian Heritage committee  If CRTC representatives appear, they will tell you that video-on-demand services did not exist 10 years ago perhaps—I don't know exactly when the first services came out—but once they became available, they were regulated. The CRTC imposed rules on those services, requiring, for example, that one Canadian film be broadcast every month or something like that.

Canadian Heritage committee  We have amended the Income Tax Act for tax credits. We adopted a new audiovisual co-production policy in 2011. In fact, the committee recommended it a number of years ago. We have adapted our performance metrics. Ten years ago, you would not have seen the graph on page 20. You would not have had the multiple platforms.

Canadian Heritage committee  They make up 10% of the box office revenues.