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Government Operations committee —having such a large number of billboards, no, not at all.
November 3rd, 2009Committee meeting
Simon Kennedy
Government Operations committee Madam Chair, there's no specific overall dollar figure. There are two things here. One is with regard to additional spending. There is a plan to do some additional spending on advertising this fiscal year. I don't have the specific amount available. It's relatively small in terms of the overall spend.
November 3rd, 2009Committee meeting
Simon Kennedy
Government Operations committee Not for signage, ma'am, no.
November 3rd, 2009Committee meeting
Simon Kennedy
Government Operations committee I believe that is possible. We'll have to compile the material because it's not a single document. There's a number of studies in different departments. We can get back to the committee with that.
November 3rd, 2009Committee meeting
Simon Kennedy
Government Operations committee For the research that has been done, I think that sounds fine.
November 3rd, 2009Committee meeting
Simon Kennedy
Government Operations committee We could certainly get back to the committee. I have a piece of paper; unfortunately it's only in one official language at the moment. But this is the breakdown: finance spending on the economic action plan—this was for two phases of work in June and September-October of this year—$12 million; CRA, for the home renovation tax credit, $7 million; infrastructure, for one campaign in September and October, $8 million; and there are plans under way that will be coming out soon for HRSDC for work-sharing and so on, for $7 million.
November 3rd, 2009Committee meeting
Simon Kennedy
Government Operations committee My colleague has noted as well, just for clarity, that signage is in departmental budgets, but for the advertising proper--television, radio, and so on--that's $34 million. There will be some additional spending this year. I believe it's in the order--
November 3rd, 2009Committee meeting
Simon Kennedy
Government Operations committee No. This is just for advertising, not signage. Signage would be in departmental program budgets.
November 3rd, 2009Committee meeting
Simon Kennedy
Government Operations committee That's right.
November 3rd, 2009Committee meeting
Simon Kennedy
Government Operations committee It would probably be a direct marketing firm that would be engaged for that, but I would have to get back to the committee with the details.
November 3rd, 2009Committee meeting
Simon Kennedy
Government Operations committee Thanks for the question. Regarding the issue of door hangers, there were 3.5 million of those produced and, just for a bit of precision, in general they were distributed to houses that were older than 15 years, houses where the judgment would be that there would be a greater likelihood of the individuals undertaking a renovation.
November 3rd, 2009Committee meeting
Simon Kennedy
Government Operations committee With regard to the website, as the honourable member said, it's absolutely true that there are elements of the site that were not compliant with the common look and feel standard. That relates primarily to the technology being used for the site, such as Google Maps. We had been working for some time with the Treasury Board to get an exemption from those elements of the common look and feel standards.
November 3rd, 2009Committee meeting
Simon Kennedy
Government Operations committee On your third question, I think the secretary was going to respond.
November 3rd, 2009Committee meeting
Simon Kennedy
Government Operations committee I will have to return to the committee with the specifics, but certainly past infrastructure programs.... Perhaps the secretary would have more specific comments.
November 3rd, 2009Committee meeting
Simon Kennedy
Government Operations committee As the Clerk of the Privy Council had mentioned earlier, the government's decision to include the links to the social media sites were in recognition of the extensive use of social media sites by younger Canadians. I think the opposition and others have raised concerns, and so the government has asked us to build social media sites--Twitter, Flickr, YouTube, etc.
November 3rd, 2009Committee meeting
Simon Kennedy