Canadian Heritage committee  Basically, when we're talking about the news service, it's determined within the news service, but we also watch very carefully to make sure there is a balance in the programming. We also have a very sophisticated—it has been recognized as the best in the world—ombudsman system in order to check on us to make sure we are doing the job correctly.

Canadian Heritage committee  The allocation is normally approximately 60-40.

Canadian Heritage committee  Indeed.

Canadian Heritage committee  The amount for English-language television is $510 million. For English radio, it's $138 million. For French-language television, it's $354 million, and it's $101 million for French radio.

Canadian Heritage committee  Yes, it's possible.

Canadian Heritage committee  Yes. We can send you the detailed information as well as—

Canadian Heritage committee  In addition, if other committee members wish, we are prepared to make individual presentations to explain the figures in detail.

Canadian Heritage committee  It's not really a question of knowing whether it should be in the advertising sector, it's more that the reality, without that, is that it is impossible for us to survive. It also has to be said that virtually all the public services in the world are mixed—we always think of the BBC—that is to say that they have a fairly large subsidy from the government, much larger than ours, and they also accept advertisements as well.

Canadian Heritage committee  So we are learning in the process. And some of our things are failing, no question about it, when we try to take from one area and move it into another area. But that's what I mean by taking risks: if you don't take risks, you will not succeed.

Canadian Heritage committee  Well, it is fair to say that as our funds have contracted, our ability to develop new programs has contracted accordingly. At the same time, in trying to be good efficient managers, we have tried different techniques and ways to save money so that we can do more programming. One of the areas I'm most proud is the $10 million, from the $60 million we have just received, which will again go into what we call cross-cultural programming, or programming between French and English, between radio and TV.

Canadian Heritage committee  I think we stated it in our presentation.

Canadian Heritage committee  I can give you the information by department.

Canadian Heritage committee  The overall budget, with the money that comes from the commercial sector, is $1.6 billion.

Canadian Heritage committee  The parliamentary envelope is valued at approximately $930 million, more or less. I could give you exact amounts, but it is approximately $930 million.

Canadian Heritage committee  There is a very real danger of focusing on the transmission of the programs, whether it's by iPod, radio, or YouTube, and forgetting about the content. At the end of the day, it's the content that counts, the programming that counts. It's a necessary condition that we make the content available in ways Canadians want to receive it.